I think it's cute that someone who clearly doesn't even listen to the station has determined "it blows".
But before coming to that conclusion, decides they should go urban to do better. And you say that in a topic about them already going that direction and suffered poor ratings because of it
So you don't listen nor read the title of the theads you reply to...
Okay then. Lol
The only "cute" comment is from you...essentially claiming numerous billboards along busy freeways and roads is immaterial from a promotions standpoint.
I've listened to the station plenty to able to form an opinion of its programming.
The only urban lean I heard lasted all of 48 to 72 hours maybe, which isn't even remotely close to be able to make any sort of ratings-based conclusion. That most likely seems to be a function of someone setting up selector rotations incorrectly.
I look forward to the ratings books where this station will likely fail to crack the top 15 in A25-54.
Now, with all of that said, there are a couple points where (I think) you & I actually agree!
For example, I agree with you about the timing of the format change. Why do it when WNIC is in all-Christmas mode? That programming is the most popular music programming of any station all year long in this market, and that's been the case for many years. 98.7 completely BLEW IT by not sticking with all-Christmas music itself through at least December 25.
I suspect we also agree that Ian Richards is a poor choice for afternoon drive on a station with this format. There are SO MANY better options out there. Too bad, as the air talent in other dayparts is a good fit.
Morgan Wallen is a piece of garbage.