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Interracial Couples in TV Ads

A forum devoted to the Advertising Industry. A place not just to discuss the ads you see & hear, but also the business side of the industry.
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moldyoldie
Posts: 1975
Joined: Sat Dec 04, 2004 1:04 am
Location: On that thar' interweb jobber

Interracial Couples in TV Ads

Unread post by moldyoldie »

It's heartening to see the emerging preponderance of interracial couples in TV ads these days, not to mention the occasional gay and/or lesbian couple. The medium has come a long way since we saw Capt. Kirk kiss Uhura on the lips. :eek ( :razz )
"The primary purpose of a liberal education is to make one's mind a pleasant place in which to spend one's leisure."
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radioandtventhusiast
Posts: 1288
Joined: Wed Nov 20, 2019 4:08 pm
Location: Toledo, OH

Re: Interracial Couples in TV Ads

Unread post by radioandtventhusiast »

It's been happening for a few years now, and it will continue to increase in the coming years.
km1125
Posts: 3817
Joined: Thu Mar 14, 2019 3:09 pm

Re: Interracial Couples in TV Ads

Unread post by km1125 »

It's one thing to intentionally underrepresent a faction, and it's another to intentionally overrepresent.

Neither is good.
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Turkeytop
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Re: Interracial Couples in TV Ads

Unread post by Turkeytop »

Regardless of race, most of the couples are middle class. They ignore the working class. It's like our demographic doesn't exist.
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moldyoldie
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Re: Interracial Couples in TV Ads

Unread post by moldyoldie »

Turkeytop wrote: Mon Dec 28, 2020 3:08 pm Regardless of race, most of the couples are middle class. They ignore the working class. It's like our demographic doesn't exist.
Don't you have TV lawyer ads in Canada? They practically own the local airwaves here! The testimonials, whether or not intentional, all seem to be coming from working class individuals. How do I know? I don't. :hat
"The primary purpose of a liberal education is to make one's mind a pleasant place in which to spend one's leisure."
- Sydney J. Harris
Deleted User 14896

Re: Interracial Couples in TV Ads

Unread post by Deleted User 14896 »

Turkeytop wrote: Mon Dec 28, 2020 3:08 pm Regardless of race, most of the couples are middle class. They ignore the working class. It's like our demographic doesn't exist.
What is it with you and classes?
paul8539
Posts: 1177
Joined: Fri Dec 10, 2004 5:20 pm

Re: Interracial Couples in TV Ads

Unread post by paul8539 »

I have no problem with inter-racial couples. One of my girlfriends (Philippino) is married to a white guy. One of my white buddies is married to a black girl.
Bobbert
Posts: 4344
Joined: Wed Nov 07, 2018 11:13 pm

Re: Interracial Couples in TV Ads

Unread post by Bobbert »

I think they are forced and distract from the message. I'd guess that a black person would probably rather see an all-black couple or an all-black family than a mixed race couple.
I know you're out there
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Deleted User 14896

Re: Interracial Couples in TV Ads

Unread post by Deleted User 14896 »

Bobbert wrote: Thu Jun 03, 2021 8:56 pm I think they are forced and distract from the message. I'd guess that a black person would probably rather see an all-black couple or an all-black family than a mixed race couple.
Myself, I don't notice it.
I remember the infamous Cheerios commercial. I'd probably seen it 3 or 4 times before reading (maybe here) that there was a Twitter controversy about it. Then I paid closer attention and finally noticed.
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craig11152
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Location: Ann Arbor

Re: Interracial Couples in TV Ads

Unread post by craig11152 »

Mike Oxlong wrote: Mon Jan 04, 2021 7:38 pm
Turkeytop wrote: Mon Dec 28, 2020 3:08 pm Regardless of race, most of the couples are middle class. They ignore the working class. It's like our demographic doesn't exist.
What is it with you and classes?
The worst part is he has a moving definition of "working class" so he gets to decide who is in and who is not.
bmw
Posts: 7954
Joined: Sun Dec 05, 2004 1:02 am

Re: Interracial Couples in TV Ads

Unread post by bmw »

km1125 wrote: Mon Dec 28, 2020 2:36 pm It's one thing to intentionally underrepresent a faction, and it's another to intentionally overrepresent.

Neither is good.
Speaking of intentionally overrepresenting a faction, in home security TV commercials, apparently only white people rob houses:

Image

Also, if you ever seen a Michican State Police PSA telling people all the consequences of driving drunk, you'll notice that the person playing the drunk person is ALWAYS white.
billmich88888
Posts: 358
Joined: Wed Oct 31, 2018 11:11 am

Re: Interracial Couples in TV Ads

Unread post by billmich88888 »

and always a male, even though it takes only 1 -2 drinks for 130# female to be "over the limit" - it doesn't play well on tv to show a cop speaking meanly to a female
Bobbert
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Joined: Wed Nov 07, 2018 11:13 pm

Re: Interracial Couples in TV Ads

Unread post by Bobbert »

billmich88888 wrote: Wed Nov 17, 2021 1:20 pm and always a male, even though it takes only 1 -2 drinks for 130# female to be "over the limit" - it doesn't play well on tv to show a cop speaking meanly to a female
On Highway Patrol in the 50s, there were plenty of bad gals, and Broderick Crawford spoke very meanly to them, but you'd never see a female criminal shot. Even then, they knew there was a line you couldn't cross.
I know you're out there
With rage in your eyes and your megaphones
paul8539
Posts: 1177
Joined: Fri Dec 10, 2004 5:20 pm

Re: Interracial Couples in TV Ads

Unread post by paul8539 »

It seems that women never get busted for drunk driving.
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