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Sam Bernstein - "We Are Family"

A forum devoted to the Advertising Industry. A place not just to discuss the ads you see & hear, but also the business side of the industry.
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moldyoldie
Posts: 1975
Joined: Sat Dec 04, 2004 1:04 am
Location: On that thar' interweb jobber

Sam Bernstein - "We Are Family"

Unread post by moldyoldie »

Re the Sam Bernstein - "We Are Family" campaign -- I gotta admit, despite my usual loathing of the use of memorable pop songs in commercials, these ads which bounce on the edge of outright cheese are catchy, well-conceived, and well-executed.
Hell, they're even well-acted! :razz (Okay, maybe not, but consider what you're working with here.)

Contrast with Mike Morse and his mother. :x :barf
"The primary purpose of a liberal education is to make one's mind a pleasant place in which to spend one's leisure."
- Sydney J. Harris
fuzzpower
Posts: 1027
Joined: Sun Mar 17, 2019 3:37 pm

Re: Sam Bernstein - "We Are Family"

Unread post by fuzzpower »

They’re still bad and sleazy, but not as much as Morse or Feiger.

Speaking of Morse he can’t be more than about 5’3”. Very short guy.
bmw
Posts: 7954
Joined: Sun Dec 05, 2004 1:02 am

Re: Sam Bernstein - "We Are Family"

Unread post by bmw »

If they were pretty much anybody other than tv lawyers I would say this is horrible, but....

https://www.youtube.com/watch?v=a3NuCAdAlK8
paul8539
Posts: 1177
Joined: Fri Dec 10, 2004 5:20 pm

Re: Sam Bernstein - "We Are Family"

Unread post by paul8539 »

Did they get permission from Sister Sledge to use the song?
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TC Talks
Posts: 12479
Joined: Wed Oct 26, 2005 2:41 am

Re: Sam Bernstein - "We Are Family"

Unread post by TC Talks »

paul8539 wrote: Thu Dec 17, 2020 7:33 pm Did they get permission from Sister Sledge to use the song?
It was licensed.
"When the going gets weird, the weird go Pro."
-Hunter S. Thompson

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