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September Nielsen Monthly

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
armchair pd
Posts: 355
Joined: Tue Dec 07, 2004 5:46 pm
Location: B.F.E.

Re: September Nielsen Monthly

Unread post by armchair pd »

IIN4MU wrote: Mon Oct 10, 2022 5:16 pm
armchair pd wrote: Mon Oct 10, 2022 9:26 am
RadioRat wrote: Sun Oct 09, 2022 9:25 pm
The PD is the first person to look to when a station tanks. Who else, the air talent that talks MAYBE 2 minutes an hour outside of morning drive? Ridiculous.

Salaries don't go up or down with ratings btw :lol
No argument there, but the Grand Rapids cluster is, well, a cluster f---, so why is the PD there still getting a paycheck?
Good question.
RadioRat
Posts: 48
Joined: Sat Sep 12, 2015 10:15 pm

Re: September Nielsen Monthly

Unread post by RadioRat »

armchair pd wrote: Mon Oct 10, 2022 9:26 am
RadioRat wrote: Sun Oct 09, 2022 9:25 pm

Hard to blame the Program Director as he is also responsible for New Country rising in the ratings in the face of increased competition in the genre.

Salaries will need to be adjusted if DVD is now the 15th most listened to station in Detroit.
The PD is the first person to look to when a station tanks. Who else, the air talent that talks MAYBE 2 minutes an hour outside of morning drive? Ridiculous.

Salaries don't go up or down with ratings btw :lol
If that is true, then why have any people on air at all? We should all be Jack FM.

Ratings aren't the only measure of success but I refuse to believe that DVD can lose hundreds of thousands of cume and two full ratings points in a couple of years yet has the ability to continue to pay its morning show staff (the largest of any Cumulus station in the market) record salaries.

3.4 is one of the best ratings DRQ has ever gotten. The PD is obviously doing something right there. Hard to imagine he can get that right (with four country stations in the market) while being absolutely clueless elsewhere.

Hot AC is a dying format, much like AOR in the late-00's. At least WRIF could lean on Guns n' Roses and AC/DC. Women 18-34 mostly listen to country. Even Taylor Swift tried to rebuild her ties to the genre and then released folksy Americana. Maren Morris and Kacey Musgraves chose country over pop/CHR for a reason. DVD will look completely different by spring. Most of the on-air will be gone when it happens too.
Mega Hertz
Posts: 4509
Joined: Fri Jun 15, 2012 10:09 pm
Location: Brighton

Re: September Nielsen Monthly

Unread post by Mega Hertz »

All I wanted was a Goddamn grilled cheese.
"Internet is no more like radio than intravenous feeding is like fine dining."
-TurkeyTop
Mega Hertz
Posts: 4509
Joined: Fri Jun 15, 2012 10:09 pm
Location: Brighton

Re: September Nielsen Monthly

Unread post by Mega Hertz »

Sorry, wrong board.
"Internet is no more like radio than intravenous feeding is like fine dining."
-TurkeyTop
Mega Hertz
Posts: 4509
Joined: Fri Jun 15, 2012 10:09 pm
Location: Brighton

Re: September Nielsen Monthly

Unread post by Mega Hertz »

MWmetalhead wrote: Wed Oct 12, 2022 7:36 am Some demo rankings:
https://www.allaccess.com/net-news/arch ... ember-22-a

WKQI is definitely getting softer numbers than usual in key demos, but WNIC, WJLB and WMXD are all doing really well.

It's been a long time since I've seen WYCD earn top five honors in A25-54, A18-49 or A18-34, and they are absent from all three categories yet again.

WRIF, WXYT-F, WCSX and WMGC are all major ratings winners.
Guess it's a good day at the Beasley compound.

95.5 fucking sucks, anyway.
"Internet is no more like radio than intravenous feeding is like fine dining."
-TurkeyTop
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