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Ratings!

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
ftballfan
Posts: 930
Joined: Thu Sep 17, 2009 6:38 pm

Ratings!

Unread post by ftballfan »

Surprise, surprise:
1. Midwestern and MacDonald-Garber are back in the Nielsen subscriber fold!
2. WTCM-FM is NOT #1 (Big Country is the big winner, doubling their share over the last year and a half)

https://ratings.radio-online.com/content/arb335
Milk
Posts: 127
Joined: Sat Apr 26, 2014 9:30 pm

Re: Ratings!

Unread post by Milk »

Plus, Rock 105 has lost about 63% of their listeners in two years. I guess voicetracking your jocks from Detroit and Wisconsin is a bad idea.
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audiophile
Posts: 9236
Joined: Sat Dec 04, 2004 9:21 pm
Location: Between 88 and 108 MHz.

Re: Ratings!

Unread post by audiophile »

The loss of 93.5 simulcast is killing WTCM.
Ask not what your country can do FOR you; ask what they are about to do TO YOU!!
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Ben Zonia
Posts: 2464
Joined: Sat Jun 03, 2006 10:35 pm
Location: Honor

Re: Ratings!

Unread post by Ben Zonia »

I wonder how the 95.1 translator will effect ratings for WGFN 98.1 and WWSS 95.3. We'll see how important the immediate Traverse City terrain hole really is to ratings.
"I had a job for a while as an announcer at WWV but I finally quit, because I couldn't stand the hours."

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audiophile
Posts: 9236
Joined: Sat Dec 04, 2004 9:21 pm
Location: Between 88 and 108 MHz.

Re: Ratings!

Unread post by audiophile »

The only reason WMKC had a dramatic rise is because WTCM via 93.5 WBCM disappeared, leaving listeners with no choice from little traverse bay to Mackinaw City.

WKLT is more centrality located in the market, and WBCM simulcast is more duplicative than it was with WTCM. In fact WTCM and WBCM service contours only overlapped by 5 miles. 97.5 and 93.5 overlap by 26 miles.

Bonehead move and handed #1 to WMKC on a silver platter.
Ask not what your country can do FOR you; ask what they are about to do TO YOU!!
tipo'mitt2
Posts: 7
Joined: Sun Mar 01, 2020 9:38 am

Re: Ratings!

Unread post by tipo'mitt2 »

Always impressed at WCBY's numbers, considering their weak 1kw AM signal and limited reach of the translator. Btw, they very recently added a second translator in Indian River (98.1 if my memory serves me)
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FakeAndyStuart
Posts: 509
Joined: Sun Jul 26, 2015 7:07 pm
Location: MOVED! Now residing in CurmudgeonLand

Re: Ratings!

Unread post by FakeAndyStuart »

DUDES! You know that the geography has changed.. Cadillac OUT (despite what it says on the top of the screen) - Cheboygan IN! That is probably as much responsible for WMKC's big number as anything else. Can't compare these numbers and be fair about it.
1litemix
Posts: 65
Joined: Fri Dec 13, 2019 2:42 pm

Re: Ratings!

Unread post by 1litemix »

I would put 105.1 back as the bear and change and 98.5 to the bear also That would be an awesome coverage area
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TC Talks
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Joined: Wed Oct 26, 2005 2:41 am

Re: Ratings!

Unread post by TC Talks »

I heard Chris Warren's golfing handicap is up this summer.
For Kristian Trumpers are not serving our Lord Christ, but their own appetites. By smooth talk and flattery they deceive the minds of naive people.
-Romans 16:18

Posting Content © 2024 TC Talks Holdings LP.
ftballfan
Posts: 930
Joined: Thu Sep 17, 2009 6:38 pm

Re: Ratings!

Unread post by ftballfan »

FakeAndyStuart wrote: Tue Aug 10, 2021 1:42 pm DUDES! You know that the geography has changed.. Cadillac OUT (despite what it says on the top of the screen) - Cheboygan IN! That is probably as much responsible for WMKC's big number as anything else. Can't compare these numbers and be fair about it.
Losing 93.5 hurt WTCM, but having their two most popular counties (Manistee and Wexford) removed from the market might hurt just about as much.
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Colonel Flagg
Posts: 1417
Joined: Tue Nov 18, 2008 3:54 pm

Re: Ratings!

Unread post by Colonel Flagg »

Did any of Roy's derilect stations show up in the ratings?

:::: crickets::::

That's what I thought.
"Don't you knock when you enter a room?"
northradiotruth
Posts: 40
Joined: Mon May 02, 2011 10:20 am

Re: Ratings!

Unread post by northradiotruth »

This is all a joke. These outdated diaries are laughable. Wow, I wonder what WCBY did to more than double their ratings, considering it's a thousand-watt station that has been running the same programming for decades? Oh and look Big Country is now the number one station. And Real Rock, who has had voice trackers for most of its existence, suddenly loses 2/3rds of its audience. It's obvious they are spreading many more diaries in the Cheboygan county area. So anybody now with a strong signal north of Gaylord is going to be better. So I don't know what that proves except Northern Michigan needs to switch to the Portable People Meters or enjoy the fiction that is diary results.
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craigrussell100
Posts: 72
Joined: Fri Sep 18, 2009 11:22 am
Location: Humboldt, Iowa

Re: Ratings!

Unread post by craigrussell100 »

Hate to break the news to you, but PPM isnt coming Up North anytime soon. Its only in the "Top 50" markets to begin with, and the cost is disproportionate to what the stations make. Its an added 400-700K to add PPM to a market...per station group. I really doubt any stations that are billing 500-750 K a year are going to shell out to see that they realistically are 11th in the market. Diarys are here til Nielsen gets rid of them altogether...
You like corn?
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