#'s wise, Something IS afoot.

[Reese K Rickards]

I did a crap job copying the numbers, but you can make them out, WOOD AM has peaked, and will slide without Limbaugh. B-93 has worst trend in 20 plus years.

Station Format Owner Oct 20 Nov 20 Dec 20 Jan 21

WOOD-AM News/Talk iHeartMedia 7.6 7.1 7.7 7.2
WBCT-FM Country iHeartMedia 8.7 7.5 7.4 6.5
WCSG-FM Christian CHR Corner 7.7 7.4 6.3 5.9
WGRD-FM Rock Townsquare 5.5 5.8 5.4 5.6
WUOM-FM News/Talk Uniof Michin 5.2 5.5 5.4 5.5
WLAV-FM Classic Rock CumuMedia 4.9 5.0 4.9 5.1
WFGR-FM Classic Hits Townre Mdia 2.0 3.1 4.1 4.4
WSRW-FM AC iHeartMedia 2.3 2.3 4.3 4.2
WSNX-FM CHR iHeartMedia 4.5 4.3 3.7 4.1
WHTS-FM CHR Cumulus Media 2.6 2.3 2.6 3.7
WLHT-FM Hot AC Townsquare Media 3.6 3.4 2.9 3.2
WTRV-FM AC Townsquare Media 2.3 3.0 3.4 2.8
WJQK-FM Christian CHR Lanserting N/A 2.6 2.1 2.4
WKLQ-FM Alternative Cumulus edi 2.6 2.3 2.3 2.4
WBFX-FM Classic Rock iHeartMedia 1.6 2.0 1.6 1.8
WNWZ-AM Urban AC TownsqMedi 3.1 2.8 2.6 1.5
WTNR-FM Country Cumulusdia 1.2 1.0 1.1 1.4
WGVU-AM Oldies Grand Valley 0.4 0.7 1.1 1.0
WMAX-FM All Sports iHeartMedia 2.0 1.7 1.3 1.0
WGVU-FM News/Talk Grand Versity 1.3 1.3 1.0 0.7
WJRW-AM All Sports Cumul Media 0.3 0.1 0.1 0.6
WMRR-FM Classic Rock iHeartMedia 0.3 0.1 0.3 0.3
WLCS-FM Classic Hits CumuluMedia 0.3 0.3 0.1 0.1
WPNW-AM News/Talk Lanser Broting N/A N/A N/A 0.1
WTKG-AM News/Talk iHeartMedia 0.1 0.1 0.1 0.1

[handbanana]

Isn't WNWZ a full blown urban now? It's still listed as Urban AC?

[Ben Zonia]

Grand Rapids doesn't need nearly as many full power FM stations as a Major Market. There are not enough people to support that many.

The original spacing rules and classes precluded that many stations. In retrospect, those newer drop in rules and too many move ins/squeeze ins were a mistake for Grand Rapids.

It looks like the other AC stations have added more Urban AC tracks, and the WNWZ translator has lost nearly half their audience. This appears to be happening in other markets with other translators and Franken FMs like WRME-LP, with other formats like Classic Hits. The more powerful and easy to tune stations have responded. LTTG but it's working.

[option1]

These Top40 numbers are the result of SNX, Lite & Hot all sharing the same music with nothing special between the records. Obviously, listeners just don’t care which crappy station they get their Arianna Grande from.

Hot FM can for sure celebrate because from these numbers it looks like they had the best book in the market. I wouldn’t necessarily break out the champagne with a 3.7, but after years of being SNX’s step child they can say they actually have a pulse.

My prediction is you’ll see these 3 station bunched within 1.5 shares of each other for the near future with neither dominating the mainstream market like SNX had done for years.

[Trophyhead]

As far as the 95.3 signal carrying Real Oldies, Yes, that was the case when I punched it up last night.

[blakeharms]

Nice to finally get numbers from WJQK. Whoever estimated it to be near a 2.0 share was right; a few books ago, that's a nearly 10 share between the two major Christian stations in town.

[bugzapper]

Grand Rapids doesn't need nearly as many full power FM stations as a Major Market. There are not enough people to support that many.

The original spacing rules and classes precluded that many stations. In retrospect, those newer drop in rules and too many move ins/squeeze ins were a mistake for Grand Rapids.

It looks like the other AC stations have added more Urban AC tracks, and the WNWZ translator has lost nearly half their audience. This appears to be happening in other markets with other translators and Franken FMs like WRME-LP, with other formats like Classic Hits. The more powerful and easy to tune stations have responded. LTTG but it's working.

What do you think the numbers would look like if one took out half the stations but not necessarily the bottom half?

[phil mckracken]

Even more interesting: Hot FM mornings with Gray & Green:

Adults 25-54 a solid #4
All Women demos solid #3

[BayCityJohn2337]

My advice would be... Listen to La Poderosa WMJH 93.3 FM in Grand Rapids. Then pretend you are at a nice Mexican restaurant ordering a chimichanga.

Funny how we have forgotten radio is a theater of the mind as my friend would say.

[tannersboat]

So the only all female show is in third place in females? I don't know if this says more about the audience or the show?

Even more interesting: Hot FM mornings with Gray & Green:

Adults 25-54 a solid #4
All Women demos solid #3

[option1]

So the only all female show is in third place in females? I don't know if this says more about the audience or the show?

[quote="phil mckracken" post_id=661710 time=<a href="tel:1615559352">1615559352</a> user_id=14978]
Even more interesting: Hot FM mornings with Gray & Green:

Adults 25-54 a solid #4
All Women demos solid #3

[/quote]

Given the fact that it is a fairly new morning show in a very competitive morning market, I would consider #3 25-54f to be a major accomplishment. Give credit where credit is due. Without having access to the numbers, I assume they jumped 5 or 6 spots in this book.

Traditional mumbo jumbo like females don’t like listening to females, or never play 2 females back to back is just absurd in today’s radio environment. Throw out the stale Boys Club “rules” and realize this is 2021 not 1921. I applaud Lori Bennett and the team at Hot for taking a chance. It seems to be paying off.