Re the Sam Bernstein - "We Are Family" campaign -- I gotta admit, despite my usual loathing of the use of memorable pop songs in commercials, these ads which bounce on the edge of outright cheese are catchy, well-conceived, and well-executed.
Hell, they're even well-acted!
![Razz :razz](./images/smilies/tongue.gif)
(Okay, maybe not, but consider what you're working with here.)
Contrast with Mike Morse and his mother.
![Barf :barf](./images/smilies/barf.gif)
"The primary purpose of a liberal education is to make one's mind a pleasant place in which to spend one's leisure."
- Sydney J. Harris