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February's Nielsen Audio survey - demo rankings for A25-54, A18-34 and A18-49

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
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RingtailedFox
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Location: Windsor, Ontario
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Re: February's Nielsen Audio survey - demo rankings for A25-54, A18-34 and A18-49

Unread post by RingtailedFox »

i'm not too surprised with WMGC... they air the music people here want. It was the right move at the right time, and the listener loyalty reflects that :D
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JLesinski
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Re: February's Nielsen Audio survey - demo rankings for A25-54, A18-34 and A18-49

Unread post by JLesinski »

You mean if a station plays music people want to hear the ratings will be better? I wonder what would happen if a station focused on great rock songs from the 80's and 90's? Man, I bet that would be a winner. Too bad no station around here does that.
JLesinski
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Re: February's Nielsen Audio survey - demo rankings for A25-54, A18-34 and A18-49

Unread post by JLesinski »

MWmetalhead wrote: Sat Mar 21, 2020 7:38 am 80s and 90s rock should not be mixed together in equal proportion. Those eras sound too different.

106.7 tries to do that. They get killed by 101.1, 94.7, and 97.1 in the ratings.
No, not in any consistent way. They insist on having half of their playlist be overplayed safe songs from the 70's. They are trying to make everyone happy and anyone with half a brain knows you cant do that. If 106.7 stuck to great songs from the 80's and 90's CONSISTENTLY and left out "Dream On", "Bohemian Rhapsody" etc. they would be much stronger and listenable. Nobody needs to hear "More Than a Feeling" yet again.
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windsor
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Re: February's Nielsen Audio survey - demo rankings for A25-54, A18-34 and A18-49

Unread post by windsor »

JLesinski wrote: Sat Mar 21, 2020 8:50 am
MWmetalhead wrote: Sat Mar 21, 2020 7:38 am 80s and 90s rock should not be mixed together in equal proportion. Those eras sound too different.

106.7 tries to do that. They get killed by 101.1, 94.7, and 97.1 in the ratings.
No, not in any consistent way. They insist on having half of their playlist be overplayed safe songs from the 70's. They are trying to make everyone happy and anyone with half a brain knows you cant do that. If 106.7 stuck to great songs from the 80's and 90's CONSISTENTLY and left out "Dream On", "Bohemian Rhapsody" etc. they would be much stronger and listenable. Nobody needs to hear "More Than a Feeling" yet again.
Have you thought of a sub to SXM??? :wink:
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ChrisWL1980
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Re: February's Nielsen Audio survey - demo rankings for A25-54, A18-34 and A18-49

Unread post by ChrisWL1980 »

RingtailedFox wrote: Fri Mar 20, 2020 8:48 pm i'm not too surprised with WMGC... they air the music people here want. It was the right move at the right time, and the listener loyalty reflects that :D
Having the only local morning show on an Urban format station in the market no doubt helps. So does airing a music playlist that doesn't sound like a continuous loop of a lawn sprinkler in the background. WJLB is a shell of what it once was and Hot 107-5 has always been a joke. Again, hip-hop is not my cup of tea but I have to respect what 105.1 is accomplishing.
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