Acceptable registrations in the queue through May 6 at 7:00p ET have now been activated. Enjoy! -M.W.
Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619
Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619
The End of 107.3 The Wave Cleveland
-
- Posts: 457
- Joined: Thu Sep 03, 2015 1:46 pm
Re: The End of 107.3 The Wave Cleveland
https://www.wkyc.com/mobile/article/new ... 70dee25552
Well, the secret to the “Jeny” will be revealed between 10 and 11 tomorrow. If this is indeed link to the 107.3 format, we’ll have an answer then!
Well, the secret to the “Jeny” will be revealed between 10 and 11 tomorrow. If this is indeed link to the 107.3 format, we’ll have an answer then!
- MWmetalhead
- Site Admin
- Posts: 12190
- Joined: Sun Oct 31, 2004 11:23 am
Re: The End of 107.3 The Wave Cleveland
It's a douchey sounding Modern AC that panders to Generation Y.
The playlist is basically a more girlie version of what 93.9 The River plays.
This will go over like a lead balloon.
The playlist is basically a more girlie version of what 93.9 The River plays.
This will go over like a lead balloon.
Morgan Wallen is a piece of garbage.
Re: The End of 107.3 The Wave Cleveland
https://radioinsight.com/headlines/1828 ... cleveland/
AAA didn't work so well for them, so I don't know about this. Cleveland isn't exactly the market for this type of format.
AAA didn't work so well for them, so I don't know about this. Cleveland isn't exactly the market for this type of format.
-
- Posts: 457
- Joined: Thu Sep 03, 2015 1:46 pm
Re: The End of 107.3 The Wave Cleveland
Cities 97 in Minneapolis gets decent ratings, but other than that, Modern AC has flopped everywhere it’s been tried in the last decade or so. This sounds a lot like SiriusXM’s The Pulse. Will be interesting to see how long this lasts.
Re: The End of 107.3 The Wave Cleveland
Expect numbers lower than the smooth jazz format. This is about the worst format they could have chosen given the demographics.WZRC 1067 wrote: ↑Fri Jan 03, 2020 11:52 amhttps://radioinsight.com/headlines/1828 ... cleveland/
AAA didn't work so well for them, so I don't know about this. Cleveland isn't exactly the market for this type of format.
Re: The End of 107.3 The Wave Cleveland
This is a very weird choice, I don't know what the last few books were for The Wave but I imagine not good. Alternative would have been a better choice or soft AC even.
-
- Posts: 457
- Joined: Thu Sep 03, 2015 1:46 pm
Re: The End of 107.3 The Wave Cleveland
RCRG stopped subscribing in Cleveland about five years ago, but when they did, the Wave got between 1.5 and 2.0 6+. Given the target demo for Smooth Jazz, I can’t imagine the 25-54 was anything above a 1.0.
The only good thing I can think of relating to this is that if numbers stall out, they could easily pivot it to Alternative.
Soft AC seems like a great fit for the market, given the demos. Plus, Magic and Star are #1 and #3 in market revenue, so it seemed like they could chase the easy money. Oh well.
The only good thing I can think of relating to this is that if numbers stall out, they could easily pivot it to Alternative.
Soft AC seems like a great fit for the market, given the demos. Plus, Magic and Star are #1 and #3 in market revenue, so it seemed like they could chase the easy money. Oh well.
Re: The End of 107.3 The Wave Cleveland
I’m in Cleveland as I type this. What a horrible station. I saw one hashtag billboard, somewhere in Kamm’s Corners
-
- Posts: 827
- Joined: Wed Nov 06, 2019 2:36 am
Re: The End of 107.3 The Wave Cleveland
Rubber City did just flip 1590 WAKR and its FM translator to Soft AC. I wish they'd dump this "jenY" nonsense and just simulcast the WAKR format on 107.3. Seems to me it'd be a good way to hit both Cleveland and Akron filling the gap between WMJI and WDOK. Or a more authentic Triple A like 107.1 in Ann Arbor would have been better. Instead we have a musical clone of 93-9 The River with a mix of Triple A and Shawn Mendes, Post Malone and Justin Bieber teenybopper pop, and I can't believe there was call for yet another station playing "Senorita." I might point out that WAKR's FM translator is on 93.5, which is likely unlistenable in most of the Cleveland market thanks to WLEC's translator also on 93.5, CBCL blasting in from across the lake, or both.
- MWmetalhead
- Site Admin
- Posts: 12190
- Joined: Sun Oct 31, 2004 11:23 am
Re: The End of 107.3 The Wave Cleveland
I don't know how these fools with a less-than-stellar signal think they're going to compete with the likes of Q104 and Star 102 in Cleveland! They are trying to jam themselves into a musical hole that barely exists.
A station that played a wide range of upbeat music from the 90's & 2000's - a mix of pure pop, hip-hop and alternative - would've been nice.
Throwback hip-hop and R&B would've been a decent choice, too.
A real rock station to kick WMMS in the pants would've been great.
NEVER trust Rubber City's programming instincts anywhere outside of Akron. They proved themselves to be incompetent operators in Lansing years ago.
A station that played a wide range of upbeat music from the 90's & 2000's - a mix of pure pop, hip-hop and alternative - would've been nice.
Throwback hip-hop and R&B would've been a decent choice, too.
A real rock station to kick WMMS in the pants would've been great.
NEVER trust Rubber City's programming instincts anywhere outside of Akron. They proved themselves to be incompetent operators in Lansing years ago.
Morgan Wallen is a piece of garbage.