Just said this on the other thread but yeah, I think there's not nearly enough promotion yet. Of the station as a whole, IMO... but definitely nothing about them going all-Xmas. That was a big opportunity that they blew.
I agree the music was stiffer and older. It's like they were trying to recreate their soft AC format for Xmas, too, and dig up some older stuff. But yeah, maybe that doesn't translate well for Xmas listeners.
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Thank you for your patience!
- M.W.
Thank you for your patience!
- M.W.
Post mortem of 98.7 The Breeze's unsuccessful Christmas music run
Re: Post mortem of 98.7 The Breeze's unsuccessful Christmas music run
Now that it’s back to the regular format, the library is still way too small, IMO.
Also, why they even have voice talent beyond the morning show is beyond me. What does Smokey Rivers add? He opens the mic like 3x and hour, and says (voicetracks) nothing important. I know the days of having someone like Kevin O’Neill running afternoons at a station are sadly beyond us, but even Entercom has an afternoon personality (Bo) at WOMC; so why don’t they do that at 98.7?
Also, why they even have voice talent beyond the morning show is beyond me. What does Smokey Rivers add? He opens the mic like 3x and hour, and says (voicetracks) nothing important. I know the days of having someone like Kevin O’Neill running afternoons at a station are sadly beyond us, but even Entercom has an afternoon personality (Bo) at WOMC; so why don’t they do that at 98.7?
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Re: Post mortem of 98.7 The Breeze's unsuccessful Christmas music run
Smokey Rivers is PD/PM drive at Entercom's KSWD Seattle, and VT'd on stations too numerous to mention. Entercom cares mainly about the shareholders.BKRPDM wrote: ↑Sun Dec 29, 2019 7:09 pm Now that it’s back to the regular format, the library is still way too small, IMO.
Also, why they even have voice talent beyond the morning show is beyond me. What does Smokey Rivers add? He opens the mic like 3x and hour, and says (voicetracks) nothing important. I know the days of having someone like Kevin O’Neill running afternoons at a station are sadly beyond us, but even Entercom has an afternoon personality (Bo) at WOMC; so why don’t they do that at 98.7?
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Re: Post mortem of 98.7 The Breeze's unsuccessful Christmas music run
I abhor Christmas music so barley listened, but it sounded like they copy/pasted the stale playlist WOMC used when they used to flip to Christmas, and get killed by NIC.
End result was the same.
End result was the same.