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Post mortem of 98.7 The Breeze's unsuccessful Christmas music run

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
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BFSEsq
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Location: Canton, MI
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Re: Post mortem of 98.7 The Breeze's unsuccessful Christmas music run

Unread post by BFSEsq »

Just said this on the other thread but yeah, I think there's not nearly enough promotion yet. Of the station as a whole, IMO... but definitely nothing about them going all-Xmas. That was a big opportunity that they blew.

I agree the music was stiffer and older. It's like they were trying to recreate their soft AC format for Xmas, too, and dig up some older stuff. But yeah, maybe that doesn't translate well for Xmas listeners.
BKRPDM
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Joined: Mon Apr 13, 2009 6:40 pm

Re: Post mortem of 98.7 The Breeze's unsuccessful Christmas music run

Unread post by BKRPDM »

Now that it’s back to the regular format, the library is still way too small, IMO.

Also, why they even have voice talent beyond the morning show is beyond me. What does Smokey Rivers add? He opens the mic like 3x and hour, and says (voicetracks) nothing important. I know the days of having someone like Kevin O’Neill running afternoons at a station are sadly beyond us, but even Entercom has an afternoon personality (Bo) at WOMC; so why don’t they do that at 98.7?
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Colonel Flagg
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Re: Post mortem of 98.7 The Breeze's unsuccessful Christmas music run

Unread post by Colonel Flagg »

BKRPDM wrote: Sun Dec 29, 2019 7:09 pm Now that it’s back to the regular format, the library is still way too small, IMO.

Also, why they even have voice talent beyond the morning show is beyond me. What does Smokey Rivers add? He opens the mic like 3x and hour, and says (voicetracks) nothing important. I know the days of having someone like Kevin O’Neill running afternoons at a station are sadly beyond us, but even Entercom has an afternoon personality (Bo) at WOMC; so why don’t they do that at 98.7?
Smokey Rivers is PD/PM drive at Entercom's KSWD Seattle, and VT'd on stations too numerous to mention. Entercom cares mainly about the shareholders.
"Don't you knock when you enter a room?"
armchair pd
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Joined: Tue Dec 07, 2004 5:46 pm
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Re: Post mortem of 98.7 The Breeze's unsuccessful Christmas music run

Unread post by armchair pd »

I abhor Christmas music so barley listened, but it sounded like they copy/pasted the stale playlist WOMC used when they used to flip to Christmas, and get killed by NIC.
End result was the same.
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