To Understand The Demographics Of Formats And Politics, Start Here

[Ben Zonia]

I'm still digesting this. It will help explain, I hope, both intrergenerational Radio Formats and the Politics of the Listeners to those formats. I think a lot of us were taken aback, for instance, by the promoters of WLLZ 106.7, who are calling their format Classic Rock. I don't think even media buyers understand what and who they are appealing to. It certainly isn't your fathers' Classic Rock. And also what and why certain ideologies are appealing to large numbers of younger voters.

https://communityrising.kasasa.com/gen-x-gen-y-gen-z/

This article probably explains as much as The Massey Tapes (1975), which I think were designed to help people deal with not only what would be the same as in the past, but to prepare them for the craziness of the future.

[TC Talks]

I work with generations for a living, radio is basically dead once gen x ages out.

Programmers are building formats for listeners that don't exist. That's where a good salesman is needed to sell the crap out of share to buyers who don't understand how the book works.