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Holy shit, 9&10 has a new logo.

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
organman95
Posts: 626
Joined: Mon Aug 31, 2015 9:49 pm

Re: Holy shit, 9&10 has a new logo.

Unread post by organman95 »

I created one quite a few years ago. Did it two ways, sort of 'horizontal' and 'box' logo (for smaller space)

Image

Image
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rugratsonline
Posts: 496
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Re: Holy shit, 9&10 has a new logo.

Unread post by rugratsonline »

The logo looks, and works, its best if both channels are clearly given equal footing, as viewers always knew the channel as "9 & 10" since the 1960s. The new logo will have folks wondering if they should call them "channel 9" or "channel 10" from now on, as it's no longer clear that they are "9 & 10".
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kager
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Re: Holy shit, 9&10 has a new logo.

Unread post by kager »

I care not which fugly logo they choose; they just need return to "TV 9 & 10" as the stations' moniker sted of "9 & 10 News".

"9 & 10 News" is a program.
"Enjoy every sandwich."
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TC Talks
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Re: Holy shit, 9&10 has a new logo.

Unread post by TC Talks »

Did you ever consider that 9&10 wants to depart from the CBS brand with their imaging?
Last edited by TC Talks on Mon Jan 30, 2023 12:24 pm, edited 1 time in total.
For Kristian Trumpers are not serving our Lord Christ, but their own appetites. By smooth talk and flattery they deceive the minds of naive people.
-Romans 16:18

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organman95
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Re: Holy shit, 9&10 has a new logo.

Unread post by organman95 »

TC Talks wrote: Mon Jan 30, 2023 11:29 am Did you ever consider that 9&10 wants to depart from the CBS brand?
I suppose that's not too far fetched, given "Local 32" instead of "Fox 32"

But there is no way it would survive as an independent. Can't ride on high rating newscasts without high rated network programming to back it up in a small market.
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TC Talks
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Re: Holy shit, 9&10 has a new logo.

Unread post by TC Talks »

organman95 wrote: Mon Jan 30, 2023 11:49 am
TC Talks wrote: Mon Jan 30, 2023 11:29 am Did you ever consider that 9&10 wants to depart from the CBS brand?
I suppose that's not too far fetched, given "Local 32" instead of "Fox 32"

But there is no way it would survive as an independent. Can't ride on high rating newscasts without high rated network programming to back it up in a small market.
I didn't suggest dropping CBS programming, just not be married to it in the logo...

UP North Live has been a H*** success (in terms of SEO and usage) for 7&4.
For Kristian Trumpers are not serving our Lord Christ, but their own appetites. By smooth talk and flattery they deceive the minds of naive people.
-Romans 16:18

Posting Content © 2024 TC Talks Holdings LP.
WC8KCY
Posts: 156
Joined: Tue Dec 14, 2004 4:09 am

Re: Holy shit, 9&10 has a new logo.

Unread post by WC8KCY »

Not a fan of the new 1C9 logo. They could've done better just resurrecting this old logo:

Image
organman95
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Re: Holy shit, 9&10 has a new logo.

Unread post by organman95 »

Only "problem" with that one... they (we) don't use tape anymore LOL

I agree. The old logos, probably any of them, would be significantly better than this new one.
organman95
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Re: Holy shit, 9&10 has a new logo.

Unread post by organman95 »

TC Talks wrote: Mon Jan 30, 2023 12:25 pm I didn't suggest dropping CBS programming, just not be married to it in the logo...

UP North Live has been a H*** success (in terms of SEO and usage) for 7&4.
I misunderstood. My apologies.
WC8KCY
Posts: 156
Joined: Tue Dec 14, 2004 4:09 am

Re: Holy shit, 9&10 has a new logo.

Unread post by WC8KCY »

organman95 wrote: Tue Jan 31, 2023 9:15 am Only "problem" with that one... they (we) don't use tape anymore LOL

I agree. The old logos, probably any of them, would be significantly better than this new one.
Tape? I recall 9&10 using slides well into the '80s, as we did at WFRV/WJMN-TV.

Since the blocky 9&10 logo from the '80s went away, their logos have gotten progressively worse. The latest one is something of a visual cipher. In Marketing 101 we learned not to confuse the audience with our message. 'Nuff said.
Taco
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Re: Holy shit, 9&10 has a new logo.

Unread post by Taco »

Is 9&10 really distancing itself from CBS like how they say Local 32 rather than Fox 32?
Woe to you, oh earth and sea
For the Devil sends the beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the beast
For it is a human number
Its number is six hundred and sixty-six
BirdieKingBobo
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Re: Holy shit, 9&10 has a new logo.

Unread post by BirdieKingBobo »

A giant comma with a 10 on its side... sounds like Bill Froelich last marriage when he married that beauty queen so she could run for Mrs. Michigan....
WC8KCY
Posts: 156
Joined: Tue Dec 14, 2004 4:09 am

Re: Holy shit, 9&10 has a new logo.

Unread post by WC8KCY »

Taco wrote: Wed Feb 01, 2023 12:05 pm Is 9&10 really distancing itself from CBS like how they say Local 32 rather than Fox 32?
Nope. They haven't incorporated The Eye into their logo since the 1970s, starting with this one:
Image
And if they were, why would they use roughly the same blue, gold, and white as CBS O&O stations?
Taco
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Joined: Sun Aug 21, 2022 9:55 am

Re: Holy shit, 9&10 has a new logo.

Unread post by Taco »

Awesome logo by the way...

But it's just not the logo, but their website has no CBS logo anywhere and there is no indication on the main page that they are a CBS affiliate. You have to go all the way down to the bottom of the page and click About. On that page it says they are a CBS affiliate but thats about it.
WC8KCY wrote: Wed Feb 01, 2023 4:07 pm
Taco wrote: Wed Feb 01, 2023 12:05 pm Is 9&10 really distancing itself from CBS like how they say Local 32 rather than Fox 32?
Nope. They haven't incorporated The Eye into their logo since the 1970s, starting with this one:
Image
And if they were, why would they use roughly the same blue, gold, and white as CBS O&O stations?
Woe to you, oh earth and sea
For the Devil sends the beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the beast
For it is a human number
Its number is six hundred and sixty-six
Inundated
Posts: 47
Joined: Fri Nov 23, 2018 6:56 pm

Re: Holy shit, 9&10 has a new logo.

Unread post by Inundated »

Bull Shannon wrote:So I decided fuck around with making a more practical version of their new logo.

Pretty sure the reason I got away from doing creative full-time is because I have too much common sense to jive with the marketing types.

Image
Image

Maybe it's still a little too "upmarket," but I also see no reason why super small-market stations *need* to have logos that look like glorified clip-art.
I just saw the new logo for the first time (watching online, of course).

It does not work for me. Your rendering is much better!
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