WLMI Flipping

[TheGadgetGuy]

WLMI is teasing a format flip on Friday at Noon on their Facebook page: https://www.facebook.com/22973984417555 ... 613019669/

[Deleted User 15342]

Cruisin 92.9 Led Zeppelin says Classic Hits.

[Realist]

Cruisin’ 92.9 “The Revolution is here”

Starting with the Beatles “Revolution”

Classic hits? Oldies?

[Realist]

2nd song Led Zeppelin Black Dog

[Deleted User 15342]

Classic Rock.

[Realist]

Life in the fast fane - The Eagles

I’m thinking Classic Rock. Taking on MMQ?

Liner was “You’ve heard these songs before. Now you get to hear them with less commercials”

[Deleted User 15342]

Life in the fast fane - The Eagles

I’m thinking Classic Rock. Taking on MMQ?

Liner was “You’ve heard these songs before. Now you get to hear them with less commercials”

I have it tuned in on my cellphone here in Metro Detroit, it is indeed Classic Rock. This sorta compliments Stacks 92.1 in a way.

[Realist]

I’ve listened for an hour - it’s primarily 70’s based Classic Hits with a Rock lean

[Deleted User 15342]

It will be another boring 150 song playlist Classic Hits station. Just like the rest.

[ChrisWL1980]

The imaging sounds amateurish; like material one would hear on a station in the middle of nowhere.

If this is the real format, it is undoubtedly a low budget and half assed one. The new name is moronic, too.

I can only hope this is a stunt...

Funny how much better 92.1 sounds.

Will be interesting to see if MWC offloads Bob & Tom onto 92.9 at some point.

No kidding about the name. "Cruisin'" works for a station playing '50s and '60s oldies... not Pink Floyd and Boston.
Going back to pop classic hits would have been a better move IMO.

[ChrisWL1980]

I also wonder if this means Stacks 92.1 will move closer to Rhythmic CHR and dump a lot of its '70s and '80s library. Their playlist spans late '60s Motown to 105.1 The Bounce-era music. Last time I got a chance to listen they played "Thank You" by Sly & The Family Stone, and that's from 1969-1970 - over 50 years ago! I'd almost call it more Rhythmic Adult Hits than Rhythmic AC.

[EdWalker]

What logic is there to this? Midwest takes their best in-market signal and tries to position between WMMQ, WHZZ and a little bit of their own WJXQ.

Returning to a variation of a format they did on the same frequency before debut of i929.

They need to hire a few known Lansing names to give it a chance at suceeding. WMMQ has let go all their personalities outside of AM drive; every other shift is Voice Tracked from another Townsquare market. There are local folks available.

But....Why not use that frequency to go after WQHH? However, that might involve hiring live and local talent. WQHH has that, but with a rimshot signal. Midwest's current answer to WQHH is another rimshot that doesn't matter.

It's taking your best signal and using it as a head on attack against a weaker rimshot that wins and wins by default.

Can't imagine Midwest making the investment to make any of these frequencies succeed, given their current track record in Lansing since they bought the cluster from Rubber City. They seem to be just throwing canned formats at a wall and hoping for the best.

And Cruisin' sounds like a station that should be playing Dion, Bill and Connie Francis. Not Led Zeppelin. WTF?