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Big Book For Cumulus GR, Cracks 11 Share for January

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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MrsWarmth
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Big Book For Cumulus GR, Cracks 11 Share for January

Unread post by MrsWarmth »

Big bounce back for Cumulus in Grand Rapids as WLAV jumps nearly a full share from 3.0-3.8 December to January. WHTS also holds steady at a 2.7 while WKLQ continues its rise to a solid 2.6.

With the other properties in the market, that means that Cumulus has gained over a share and a half from December to January and is up to 11.3 in total shares. With continued growth they should take over for Townsquare as the #2 group in the market by April.

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Big Book For Cumulus GR, Cracks 11 Share for January

Unread post by format this »

As far as the ‘niche’ alt format goes, Z96-5 did pull a 5.1 in Kalamazoo for a 3-month survey... I can’t remember when, but it was while Jay Morris was brand manager. The format can work if done properly. In my limited samples, I like the overall sound of KLQ. I should revisit it more often.


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EDIT: Steve Cochran IS BACK AT WGN!!!
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48125er
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Re: Big Book For Cumulus GR, Cracks 11 Share for January

Unread post by 48125er »

https://ratings.radio-online.com/content/arb127
I didnt expect 94.5 to do this well a year forward,
Maybe BBN should buy 101.3 too, sleepy christian music might be an improvement in the ratings for them.
ChrisWL1980
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Re: Big Book For Cumulus GR, Cracks 11 Share for January

Unread post by ChrisWL1980 »

MrsWarmth wrote: Fri Feb 28, 2020 5:35 pm Big bounce back for Cumulus in Grand Rapids as WLAV jumps nearly a full share from 3.0-3.8 December to January. WHTS also holds steady at a 2.7 while WKLQ continues its rise to a solid 2.6.

With the other properties in the market, that means that Cumulus has gained over a share and a half from December to January and is up to 11.3 in total shares. With continued growth they should take over for Townsquare as the #2 group in the market by April.

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Sorry Lori... no one's drinking your Kool-Aid. Nice try though.
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SteveL
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Re: Big Book For Cumulus GR, Cracks 11 Share for January

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"...take over for Townsquare as the #2 group in the market by April"? Sorry, but I don't see that happening.
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tannersboat
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Re: Big Book For Cumulus GR, Cracks 11 Share for January

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MWmetalhead wrote: Fri Feb 28, 2020 6:05 pm -Although #1 (barely) in ages 12+, B93 did have one of its weaker books of the past 20 years.
Interesting that today I heard that the '20 In A Row' gimmick is back. I didn't know that had come back, is that a recent change? I think the last time they brought it back was when the original Thunder went on the air.
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RandJob
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Re: Big Book For Cumulus GR, Cracks 11 Share for January

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48125er wrote: Sat Feb 29, 2020 9:41 pm I didnt expect 94.5 to do this well a year forward
Well, I mean, they had a 4 share 18 months ago.
In life when I have decisions to make I always think to myself, What Would Scott Hall Do?

Then I buy a bunch of cheap booze and drink myself to sleep.
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