Detroit Nielsen numbers for radio - January 2023

[BKRPDM]

Maybe the reason that WOMC dropped is because the song library seems to have gotten even smaller since the holidays? I’d be amazed if the library was much over 200 these days.

[dial-it-in]

Fuck you WLLZ.

[RadioRat]

Looks like a couple stations might have a "meter." Loyal listeners can cause a pop even without a big cume jump. WLLZ and WDVD didn't seem to attract a lot of new ears even with a decent bump.

WDVD now trailing WCSX in total listeners. That would have been unheard of prepandemic. You would think Grammy season would benefit 95.5 and 96.3 quite a bit too.

[Chrocket87]

I don’t even recall seeing numbers this high for 95.5 during PPM- even before the Amp era.

[armchair pd]

Looks like a couple stations might have a "meter." Loyal listeners can cause a pop even without a big cume jump. WLLZ and WDVD didn't seem to attract a lot of new ears even with a decent bump.

WDVD now trailing WCSX in total listeners. That would have been unheard of prepandemic. You would think Grammy season would benefit 95.5 and 96.3 quite a bit too.

6+ numbers are mostly irrelevant to stations like WDVD and WCSX. That said, WDVD's cume jumped 52,000 in the recent numbers. They trail WCSX by 10,000. I suspect WCSX has much better TSL than WDVD.

And no one gives a fuck about the Grammys

And yes, one meter can make a H*** difference. That may be the case with WYCD as well. The sample is ridiculously small.

[dial-it-in]

I cant decide witch I hate more:

1.) WLLZ's decision makers that first claimed to be "A New Generation of Classic Rock" and proceeded to play the same worn out stuff we've all heard a million times.
2.) WLLZ's pivot to basically a clone of WCSX when their initial incarnation wasnt working so well (because the playlist sucked).
3.) The fact that Detroit listeners now seem to be rewarding them with better ratings.

We deserve the shit radio we have. Fuck you WLLZ.

[Greg Buben]

I didn't think WNIC would maintain it's number one position after Christmas. I noticed that its share was 7.7% after
returning to their A/C format which was about half of an audience drop from 15.7% with Christmas music. Even with losing
about half of its audience WNIC still remains the number one station in Detroit. I was happy to see classic rock WCSX had
jumped up to number two with an increase of a 7.3% share. WCSX is so much better than their competition WLLZ that
only got a 3.8% share. I believe WCSX will continue dominating WLLZ for the classic rock audience in Detroit. I still say that
Beasley with classic rocker WCSX and active rocker WRIF is the only radio company in Detroit that understands Detroit's
rock audience and heritage. WRIF came in number five and is trending upward. I don't think the other commercial radio
big companies understand "real rock" meaning both classic rock and active rock.
Other observations that are worth mentioning include how Urban Adult Contemporary station WMXD dropped to
number 11 with only a 4.4% share and classic hits WOMC is now number 7 with a 4.6% share. What I thought seemed
interesting was that WYCD jumped up to number 6 with a 5.1% share. Although I don't like most of the major record
labels modern country hits I do think that WYCD gives a more professional impression as compared to their Cumulus
competition with WDRQ that continues to remain a bottom feeder. WDRQ was number 18 with a 1.9% share. WDRQ
reminds me of what Cumulus in Grand Rapids continues to do with "Thunder Country" and that is just continue in
a losing effort which is insanity. I believe WDRQ should flip to either classic country, diversified country, or perhaps to
a non country format that offers the Detroit area something different than WDRQ playing what WYCD plays.

[Marcus]

Would WJR 93.1 FM with local news twice an hour during the weekday mornings and afternoons work? (Talk shows would still be aired)

[stopnswop2]

Maybe the reason that WOMC dropped is because the song library seems to have gotten even smaller since the holidays? I’d be amazed if the library was much over 200 these days.

Or the weird segue I just heard.
Bob Seger followed by 2 Pac

[radioandtventhusiast]

Maybe the reason that WOMC dropped is because the song library seems to have gotten even smaller since the holidays? I’d be amazed if the library was much over 200 these days.

Or the weird segue I just heard.
Bob Seger followed by 2 Pac

90's rap on classic hits stations? Usually, they stick with pop and rock.