Latest Numbers

[MWmetalhead]

Rankings breakdown for A18-34, A18-49 and A25-54:

https://www.allaccess.com/net-news/arch ... ppm-analys

WJLB seems to be doing quite well these days in A18-34 and A18-49. The Bounce remains strong but not as strong as it was during much of 2019 and now trails WJLB in A18-34 and A18-49.

The Breeze finished in eleventh place in A25-54, which isn't bad at all for a Soft AC and is a significantly better performance than the prior format. My guess is 98.7 is probably pulling numbers in the ballpark of a 3.5 share in Adult 25-54.

WKQI, WRIF, WNIC, WJLB, WCSX, WMGC and WXYT-F are all kicking butt right now, although WMGC seems to be slowly sliding downward.

WLLZ trails its main competitors (WRIF, WCSX, WXYT-F) by very large margins in Adults 6+. Numbers are still down BIG TIME from the peak that occurred in spring 2019. It would be interesting to know if the deficits are as equally lopsided in M18-49 and M25-54. Seems to me WLLZ after the nostalgia of resurrecting the "Wheels" brand wears off will have a very challenging ad sales environment with which to deal. No way in hell they'll be able to command the type of ad rates WRIF, WCSX and WXYT-F command.