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March PPM's

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
Marcus
Posts: 400
Joined: Fri Jan 21, 2005 1:08 pm
Location: Sarnia, Ontario

March PPM's

Unread post by Marcus »

WLLZ is still down at a 2.1
WDZH is up
WGPR is down to a 1.2

https://ratings.radio-online.com/content/arb011
edj
Posts: 2234
Joined: Sun Feb 13, 2022 8:54 pm

Re: March PPM's

Unread post by edj »

Yikes, when’s the last time a commercial FM based in Detroit (not Windsor) rate that low? Was it when 105.1 did their disastrous sports format? It’s not a station I listen to- thoughts as to why they are so low? I don’t see a format change.

It was always thought Alt 98.7 would be the one to fall so much. They’ve hung around.
Greg Buben
Posts: 164
Joined: Fri Jul 31, 2020 11:52 am

Re: March PPM's

Unread post by Greg Buben »

Here's how many stations each company had in the top ten stations of the March Nielsen Ratings:
Company Amount of Stations Which stations and their ranking

Audacy 4 #2 The Ticket, #4 WYCD, #7 WOMC, and #9 WWJ

I-Heart 3 #1 WNIC, #3 WKQI, and #8 WMXD

Beasley 3 #4 WCSX, #5 WRIF, and #10 WMGC

Cumulus 0

others 0
Willie108
Posts: 915
Joined: Tue Oct 02, 2007 11:43 am
Location: Flint Twp.

Re: March PPM's

Unread post by Willie108 »

Let the non-stop WLLZ bashing continue!
dial-it-in
Posts: 482
Joined: Wed Jan 26, 2022 9:24 pm

Re: March PPM's

Unread post by dial-it-in »

I'll give 97.1 some credit here. I thought for sure they would fall significantly after the Lions season ended.
ChrisWL1980
Posts: 893
Joined: Wed Nov 06, 2019 2:36 am

Re: March PPM's

Unread post by ChrisWL1980 »

Hot 107.5 is targeting a demo that doesn't use radio much, if ever. That demo streams. Note that of the three hip-hop stations in the market, the highest-rated is the throwback station. Channel 955 plays a healthy dose of rhythmic throwbacks as well. Mix 92.3 has the Urban Adult heritage and Kiss has never been able to catch them.
107.5 might do better to adopt an older-skewing format such as Gospel or R&B Oldies. Even smooth jazz, as ancient as those demos are, would probably do better than what they have now.
Majik
Posts: 771
Joined: Fri Sep 20, 2013 3:38 pm

Re: March PPM's

Unread post by Majik »

MWmetalhead wrote: Thu Apr 18, 2024 4:55 pm WJLB simply does a better job serving the hip-hop and R&B audience than 107.5.

107.5 is basically a half-assed version of WJLB. No one listens to The Morning Hustle locally (a syndicated morning show from Urban One), and 107.5 in evenings airs a syndicated show from Atlanta. 107.5 seems to play a lot of songs with no staying power.

107.5 has a terrible dial position to boot.
What makes it a terrible dial position?
Majik
Posts: 771
Joined: Fri Sep 20, 2013 3:38 pm

Re: March PPM's

Unread post by Majik »

dial-it-in wrote: Wed Apr 17, 2024 2:00 pm I'll give 97.1 some credit here. I thought for sure they would fall significantly after the Lions season ended.
97.1 is generally a top three position in most of the monthly listings. Lions football has always been discussed 365 days a year on the station. Even when the team sucked. Now that they are contenders offseason interest should be higher than ever. There are times when the other sports are not a topic, even in season.
Believe it or not, 97.1 is one of the most successful sports talk stations in the country. WBZ FM in Boston is the only station that constantly ranks higher. It usually is Bostons #1 station. What surprises me is that The Ticket does this good without a lot of quality talent behind the microphone. Too many unlistenable hosts for my liking. I guess the fact that people around here love their sports, no matter how bad the teams can be, is what drives the success of the station. Plus the fact that they have zero competition in the market.
dial-it-in
Posts: 482
Joined: Wed Jan 26, 2022 9:24 pm

Re: March PPM's

Unread post by dial-it-in »

I have noticed this year that the "mock draft" crutch seems to have been trimmed down a bunch on 97.1 and the station is much better for it. I wonder if orders were given to actually be a creative host and not lazily rely on mock drafts every other day for content?
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BFSEsq
Posts: 107
Joined: Thu Jun 30, 2011 4:51 pm
Location: Canton, MI
Contact:

Re: March PPM's

Unread post by BFSEsq »

I agree that I'm really, really surprised at how incredibly well Alt 98.7 is doing, for them. I mean, I doubt anyone could have imagined a better result for that station in this market. You know what they're doing? And this is significant, in my mind. Playing almost entirely throwbacks. It's essentially a "retro" or "classic" alt station. They don't CALL it that. Though they come pretty close. They don't mind drawing attention to the fact that they play almost no recent tracks. You know the standard station promos that every station does where they play snippets of 3 songs to show what music defines them? (These probably have a name in the business.) I've never in my life heard one of those on an alternative station where all three songs are old, library songs. And that's what they do, all the time. It's fascinating. They basically never figured out what this market wanted with newer tracks, and so they just gave up. They were like, "hell with it, what if we don't play new music at all?" and they just started watching their ratings go up. They are, basically, an oldies station for people that grew up with 89X. And they do really well that way! They still don't lean into active rock like 89X used to. They refuse to do it. They're not playing Metallica. But the songs they do keep in rotation tend to have been big 89X tracks back in the day.

How do you think this works? I mean, in the business, what does a clueless corporate parent do to try to tailor themselves to the local market? Do they hire someone for this? Do they try to get a local PD? I'm skeptical of the corporate culture. I like to think they just blindly stumbled into this by turning down the dial on the standard Audacy alt playlist to almost zero and playing entirely gold, but who knows, maybe they do have SOMEONE there who's familiar with what 89X used to play and is essentially trying to tailor the sound accordingly.
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craig11152
Posts: 2201
Joined: Tue Nov 06, 2007 8:15 am
Location: Ann Arbor

Re: March PPM's

Unread post by craig11152 »

dial-it-in wrote: Wed Apr 17, 2024 2:00 pm I'll give 97.1 some credit here. I thought for sure they would fall significantly after the Lions season ended.
I thought the same. With the Wings out of the playoffs and once the NFL draft is over next week can the Tigers keep the numbers up?

Personally I am not much for music so I toggle between 97.1 and 91.7 during the 10-15 minutes a day I listen.
But lately neither one of those is working for me so my 3rd choice is 107.1 out of Ann Arbor .
I no longer directly engage Rate This :lol
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