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Numbers

Discussion pertaining to Detroit, Ann Arbor, Port Huron and SW Ontario
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Ben Zonia
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Numbers

Unread post by Ben Zonia »

Where did WNIC's numbers come from? Everyone else?

https://ratings.radio-online.com/content/arb011
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Chrocket87
Posts: 498
Joined: Thu Sep 03, 2015 1:46 pm

Re: Numbers

Unread post by Chrocket87 »

It makes sense. The other station playing Christmas songs foolishly changed formats halfway through the survey. Will be interesting to see what share they end up with in the Holiday book.
stopnswop2
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Re: Numbers

Unread post by stopnswop2 »

This one covered November 5th through December 2nd
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stopnswop2
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Re: Numbers

Unread post by stopnswop2 »

DRQ needs to flip honestly. Their 2 share ratings are getting really old. It's not even fun laughing at them anymore.
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RadioRat
Posts: 48
Joined: Sat Sep 12, 2015 10:15 pm

Re: Numbers

Unread post by RadioRat »

Anyone else surprised by WORDS good showing? Figured they would falter post election
thatonedude
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Re: Numbers

Unread post by thatonedude »

stopnswop2 wrote: Wed Dec 23, 2020 7:42 pm DRQ needs to flip honestly. Their 2 share ratings are getting really old. It's not even fun laughing at them anymore.
There isn't much for them to flip to, unfortunately. They can't go back to variety hits (whether that's "Doug" part 2 or "Jack"), and there isn't much else they can choose from. Can't do any form of rock, can't do rhythmic AC; they can't do much of really anything short of simulcasting 760 -- and that's if they do flip.

As much as I might hate it, 93.1 is probably going to stay country for at least the short term.
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MotorCityRadioFreak
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Location: Warren, MI

Re: Numbers

Unread post by MotorCityRadioFreak »

Why not go back to Doug? I might listen then.
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RadioRat
Posts: 48
Joined: Sat Sep 12, 2015 10:15 pm

Re: Numbers

Unread post by RadioRat »

I bet they would pull above a two share doing a Duke classic country format. Between the two Canadian options and WYCD there are too many current country stations on the FM dial.
stopnswop2
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Re: Numbers

Unread post by stopnswop2 »

As far as I remember, Doug FM's ratings were not bad. Cumulus just picked their lowest performing station to bring NASH to Detroit.
Why not flip back? Why not Soft AC or even Classic Hits, to compete with WOMC?
96.3 now a days is the farthest from away from a traditional AC that it's almost a different format, so there will be no self competition.
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craig11152
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Location: Ann Arbor

Re: Numbers

Unread post by craig11152 »

97.1 dropped out of the top 10 and behind WJR.
Since Valenti is the Matthew Stafford (quarterback) of the station I demand they trade...errr....fire him. 😁
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scifi and horror
Posts: 47
Joined: Fri Jul 24, 2020 7:21 am

Re: Numbers

Unread post by scifi and horror »

craig11152 wrote: Fri Dec 25, 2020 9:07 am 97.1 dropped out of the top 10 and behind WJR.
Since Valenti is the Matthew Stafford (quarterback) of the station I demand they trade...errr....fire him. 😁
Dropped out of the top 10 because WDMK-FM is listed for 7, 8, and 9.
option1
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Joined: Thu Nov 24, 2011 10:52 pm

Re: Numbers

Unread post by option1 »

Some of you act like flipping a radio station is as easy as flipping pancakes. It’s a very costly and risky endeavor. And as we have witnessed over and over again in this market, if done haphazardly it’ll end up being a dog especially when faced with stiff competition. The last actual successful flip was The Bounce and they screwed that up by not being prepared for the impact the station would have on the market. They were the talk of not only the D but the entire industry. But they underestimated big time. It took them forever to staff up. They had a weak street presence. And the music got stale quickly. Honestly, it was sad to watch a station that should still be in the top 5 and #1 18-49 tank.

What kills me about the current state of head to head radio battles, like Nash vs. ‘YCD, is the lack of attention to detail and the unwillingness to make changes based on what should be obvious. A few tweaks here or there in talent, presentation, music, imaging, sound quality, might actually make your stick more competitive. There’s no need to flip a format. Sadly, radio programming has gotten lazy, stale, and downright awful.

Nash is better off staying the course and sticking to it’s mission of keeping ‘YCD in check and hoping for some luck from the radio Gods known as Nielsen. String a few surveys together and you never know.
Mega Hertz
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Re: Numbers

Unread post by Mega Hertz »

I've said it before here...there hasn't been an upstart in this market in a long time that has taken down the incumbent. Because of said lack of detail. They come on, play the same shit as the other guy, don't promote, don't spend, hang around or 2 or 3 share (at best), don't research...and then in 2 years, they repeat the process. With the stories I've heard about the WLLZ launch in 1980, I'd love to know more about it. And that WRIF podcast explains it better. Today? Just get the few ad dollars you can, clear a national show no one gives a fuck about, flip, rinse, repeat.
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