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Sam Bernstein - "We Are Family"

A forum devoted to the Advertising Industry. A place not just to discuss the ads you see & hear, but also the business side of the industry.
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moldyoldie
Posts: 1902
Joined: Sat Dec 04, 2004 1:04 am
Location: On that thar' interweb jobber

Sam Bernstein - "We Are Family"

Unread post by moldyoldie »

Re the Sam Bernstein - "We Are Family" campaign -- I gotta admit, despite my usual loathing of the use of memorable pop songs in commercials, these ads which bounce on the edge of outright cheese are catchy, well-conceived, and well-executed.
Hell, they're even well-acted! :razz (Okay, maybe not, but consider what you're working with here.)

Contrast with Mike Morse and his mother. :x :barf
"The primary purpose of a liberal education is to make one's mind a pleasant place in which to spend one's leisure."
- Sydney J. Harris
fuzzpower
Posts: 1027
Joined: Sun Mar 17, 2019 3:37 pm

Re: Sam Bernstein - "We Are Family"

Unread post by fuzzpower »

They’re still bad and sleazy, but not as much as Morse or Feiger.

Speaking of Morse he can’t be more than about 5’3”. Very short guy.
bmw
Posts: 7749
Joined: Sun Dec 05, 2004 1:02 am

Re: Sam Bernstein - "We Are Family"

Unread post by bmw »

If they were pretty much anybody other than tv lawyers I would say this is horrible, but....

https://www.youtube.com/watch?v=a3NuCAdAlK8
paul8539
Posts: 1177
Joined: Fri Dec 10, 2004 5:20 pm

Re: Sam Bernstein - "We Are Family"

Unread post by paul8539 »

Did they get permission from Sister Sledge to use the song?
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TC Talks
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Joined: Wed Oct 26, 2005 2:41 am

Re: Sam Bernstein - "We Are Family"

Unread post by TC Talks »

paul8539 wrote: Thu Dec 17, 2020 7:33 pm Did they get permission from Sister Sledge to use the song?
It was licensed.
For Kristian Trumpers are not serving our Lord Christ, but their own appetites. By smooth talk and flattery they deceive the minds of naive people.
-Romans 16:18

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