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Major format flip in SW Michigan: WQLQ 99.9 FM

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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RandJob
Posts: 31
Joined: Tue Dec 06, 2005 3:59 pm

Re: Major format flip in SW Michigan: WQLQ 99.9 FM

Post by RandJob » Fri Aug 02, 2024 5:35 pm

Ben Zonia wrote:
Fri Jul 26, 2024 7:24 pm
Consider that WKLQ 94.5 has been short spaced for 60 years or more, to WKTI 94.5 Milwaukee, and WCEN 94.5 Mt. Pleasant/Hemlock. Under the newer 73.213 rules, they should hold on to their tower site for dear life...WKLQ fell into the old Section 73.213 short spacing zones from 1964 to the early 1980s, for just 10 kW/500 feet, even after moving to a tower further East.
I saw this and thought there's no way they'll screw up that site, then I remembered what Cumulus let happen with the WLAV tower. I still don't think they've recovered from that mess a few years back. WGRD's sampling went way up outside of morning drive and they've been fairly dominant since.


In life when I have decisions to make I always think to myself, What Would Scott Hall Do?

Then I buy a bunch of cheap booze and drink myself to sleep.

paul77136
Posts: 2
Joined: Mon Dec 06, 2004 6:02 pm
Location: Buffalo - DC - Richmond

Re: Major format flip in SW Michigan: WQLQ 99.9 FM

Post by paul77136 » Thu Aug 15, 2024 5:47 pm

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Ben Zonia wrote:
Wed Jul 24, 2024 2:13 pm
MWmetalhead wrote:
Wed Jul 24, 2024 1:28 pm
Live 99.9 flipped from CHR to Alternative at 12PM today.

Playlist leans classic alt, it appears. Good mix played in the inaugural hour.

I wonder if sister station 106.1 in Benton Harbor / St. Joe will head in a new direction? Doesn't make much sense to keep alternative on that signal.

Is this the first ever commercial Alternative station in the South Bend market? (I believe the COL for WQLQ is Benton Harbor, but TX site is near Berrien Springs.)

WQLQ can be heard in most areas along & south of a Saugatuck to Kalamazoo line.

https://www.live999radio.com/
https://wqlq.tunegenie.com/
It looks like it's on the Andrews University WAUS 90.7 tower. You can see that tower from Dowagiac. It used to be on the WHFB AM 1060 tower in Fair Plain.

Between Fairplain Ave. and the WAUS site, the Herald-Palladium built a 500-foot tower on newspaper property, at the SW corner of the I-94 Niles Ave. interchange. It was reportedly a preemptive move to prevent 99.9 in the south Chicago burbs from moving any further east or north.

It was still there during Wincor Commimications ownership.

Didn’t Schurz make the move to Berrien Sorings, when they purchased 99.9 to use as a South.Bend station? I remember country on 99..9 to take away part of B100’s #1 audience. benefiting Sunny 101.5,

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