Gello out at 105.1 The Bounce

[Tj2116]

From Gello’s Facebook page,

Today was my last day on 105.1 The Bounce. Definitely a tough day for me. Truthfully Beasley Media Group is one of the best broadcast/media companies on planet earth. It was amazing being blessed enough to partner with this ship!!!!!! I can’t express how much I appreciate the people of #Detroit for allowing me into your homes every morning!!! You’re the REAL MVP! H*** Thank you to Mac Edwards, Dom Theodore, and the Beasley family! I truly appreciate you all.

[Mega Hertz]

I like 105.1 (which means, I'm sure, there's a format change imminent) but I can see why TSL is so low. You know you're usually moments away from hearing "Thong Song" or "Regulators". One thing I was afraid of was, once you've heard certain songs a couple times, the novelty would wear off. There would be quite a few "Oh wow!" moments, followed by "Okay, I've heard it, I'm good". We're not like boomers who need to hear the same 150 songs over and over. A playlist like this needs constant attention and rotation.

Not only do I like it because of what they play, but because it's the closest thing my generation has to a "classic hits" station. Those of us who like 90s rock/alternative are fucked. So I may as well enjoy the throwbacks.

Side note: Whatever happened to Russ Parr? I remember they did a spoof of TI's Rubberband Man with lyrics that went "I am the white man, born a Republican, got a golf club and a sandwich in my other hand" when it was still on 105.9 around 2005.

[Mega Hertz]

Or maybe they'll take a page from Entercom and keep "The Bounce" and play fucking country music or big band like it is with Alt.

[whitebalance]

Corporate America buying stations they cannot afford to run. PATHETIC. YET, they always have money for consultants to tell us what liner card to read.

[Detroiter0711]

This is very interesting! It's kinda funny that they were doing a contest called Gello's Big Break: Talent Search and looking for people to submit their auditions videos to become Gello's next morning show co-host / social media contributor. The contest rules stated that the top ten contestants would be announced no later than last Friday at 3pm. Then at the end of Gello's show they announced that winners would be announced on Monday, Monday morning came around and reruns were being played and Gello was not in the studio. Then the station posted a photo of Gello online saying we have to wait a little bit longer until the next day. Then Zannie K announced the top ten, two contestants were current Beasley employees, former radio experience and only one contestant selected had the social media comments which is what the station asked people to do. Then come Friday, everything related to the contest and the Gello Show was removed from the stations website and social media.

I know radio and how they like to gimmick from time to time, but this is absolutely unprofessional. To sit here and drag this contest on knowing damn well that Gello is no longer on-air in Detroit is beyond atrocious. These were dedicated and passion contestants who put their dreams out here to only be destroyed and let down by not only 10.51 The Bounce but also Beasley Media Group. Come to find out Gello now can be heard on Power 983 in Arizona and weekend on-air talent Tracy Marie also chose to walk away from the station on her own accord, allegedly. The station simply used these contestants dreams to pull a publicity stunt and gain not only more listeners but also a ton of social media engagement.

[option1]

“Interesting that Dom Theodore is consulting WMGC. Now, we know how Big Boy / Chunky got a job there (which didn't last long). He wasn't very good in mornings. In contrast, I thought Gello did a good job.”

Dom has been a part of The Bounce since launch. He played/plays a significant role in the library, rotations, clocks etc.

Keep in mind, The Bounce launched during the time Beasley was set to acquire Greater Media. This was a Beasley plan/format all the way. Bounce was very similar to 96.5 in Boston; a Beasley owned Rhythmic AC that at the time was enjoying very good 25-54 numbers. While 96.5 played currents in their mix, Bounce stuck mainly to old school hip-hop and R&B. My belief is that the timing of Beasley’s acquisition at the time of launch played a significant role in the lack of care the station needed to continue with its historic debut. Now what you have is high turnover and a deteriorating audience that is typical of a struggling radio station.

[format this]

Thanks, MW. I now feel relatively old.


Sent from my iPhone using Tapatalk

[option1]

MW the station launched in early July. They hired Al Payne as PD in September. And didn’t fully staff up until December with “Bounce Ambassadors.” That is a lifetime of neglect for a new station. Gotta’ be better prepared.

[Tj2116]

“Zannie K” aka Zannie Glover is now PD and apparently has been since Dec! Even though he is listed as 3pm - 7pm, He was on air in the morning slot this morning! I would imagine he’s not the permanent replacement! Even though I realize people don’t generally stay long term at one station, seems the bounce has had a high turnover rate.

Zannie Glover Named Program Director of 105.1 The BOUNCE and 105.9 KISS-FM in Detroit. Beasley Media Group announces Zannie Glover has been named Program Director of 105.1 the BOUNCE and 105.9 KISS-FM in the Motor City. He will officially begin his new position on Tuesday, December 1, 2020.

[Steve79]

Could the station become a Rhythmic AC? I sure wouldn't mind that!

[Penny826]

This is very interesting! It's kinda funny that they were doing a contest called Gello's Big Break: Talent Search and looking for people to submit their auditions videos to become Gello's next morning show co-host / social media contributor. The contest rules stated that the top ten contestants would be announced no later than last Friday at 3pm. Then at the end of Gello's show they announced that winners would be announced on Monday, Monday morning came around and reruns were being played and Gello was not in the studio. Then the station posted a photo of Gello online saying we have to wait a little bit longer until the next day. Then Zannie K announced the top ten, two contestants were current Beasley employees, former radio experience and only one contestant selected had the social media comments which is what the station asked people to do. Then come Friday, everything related to the contest and the Gello Show was removed from the stations website and social media.

I know radio and how they like to gimmick from time to time, but this is absolutely unprofessional. To sit here and drag this contest on knowing damn well that Gello is no longer on-air in Detroit is beyond atrocious. These were dedicated and passion contestants who put their dreams out here to only be destroyed and let down by not only 10.51 The Bounce but also Beasley Media Group. Come to find out Gello now can be heard on Power 983 in Arizona and weekend on-air talent Tracy Marie also chose to walk away from the station on her own accord, allegedly. The station simply used these contestants dreams to pull a publicity stunt and gain not only more listeners but also a ton of social media engagement.

I signed up for this board to respond to this message in particular. Tracy did leave on her own and is pursuing other opportunities out of state. Gello being let go was not planned, and came as a shock to everyone. It was a big loss to the station, and there must have been something terrible that happened behind the scenes for this to happen. It was not something that Beasley Detroit planned. The contest was not a gimmick at all, and the winner of that contest is now on the morning show with Zannie.

[Colonel Flagg]

Al Payne is a solid programmer, and should never have been removed as PD. The revolving door factor is not only detrimental to the talent, it's also detrimental to the listeners and advertisers.