Michigan Radio & TV Buzzboard

It’s worth noting that 98.7 would likely be a top five station 6+ had they stayed the course with Christmas music. Instead, they have a 2.0 share. Yikes!

Chrocket87 wrote: ↑Wed Jan 27, 2021 11:59 pm It’s worth noting that 98.7 would likely be a top five station 6+ had they stayed the course with Christmas music. Instead, they have a 2.0 share. Yikes!

That's very low for a station with a new format. Entercom made a mistake.

A 16+ share for the Holiday period- holy smokes, so much repetition and limited playlist, I certainly did NOT expect it to garner that giant of a market share

WLLZ trending down and/or treading water. When will they get the hint?
Play good solid rock and roll tunes from the 80's and 90's and dont spin the safe songs too much. Thats all we ask.

WOHO wrote: ↑Thu Jan 28, 2021 2:39 pm A 16+ share for the Holiday period- holy smokes, so much repetition and limited playlist, I certainly did NOT expect it to garner that giant of a market share

Unfortunately, even with a repetitive playlist, when you're the only station playing Christmas music, people will still listen nonetheless.

I tried to listen to 98.7 today, but within a half hour, i forgot and i thought i was listening to 96.3 with Post malone, simple plan then billie eilish.

WOHO wrote: ↑Thu Jan 28, 2021 2:39 pm A 16+ share for the Holiday period- holy smokes, so much repetition and limited playlist, I certainly did NOT expect it to garner that giant of a market share

It's because there was no other option.
Nobody else was playing it

ALT 98.7 will have a quick death, especially without any local air talent. A 2.0 for the Holiday book. It will probably sink to a 1.2 share by summer.

So why didn't 98.7 go all Christmas?

WOHO wrote: ↑Fri Jan 29, 2021 8:26 pm So why didn't 98.7 go all Christmas?

They did, and beat 100.3 to the punch in fact. That all changed when they flipped to Alt just after 88.7 and 93.9 flipped and essentially stopped having anything to do with the US side of the border.