Acceptable registrations in the queue through September 22 at 3:30p ET have now been activated. Enjoy! -M.W.

Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619

death to 'doorbusters'

A forum devoted to the Advertising Industry. A place not just to discuss the ads you see & hear, but also the business side of the industry.
kager
Posts: 1466
Joined: Mon Jun 21, 2010 11:10 pm
Location: GPS lost

death to 'doorbusters'

Post by kager » Fri Nov 22, 2019 7:55 am

Time to excise this term from advertising.


"Enjoy every sandwich."

User avatar
Calvert DeForest
Posts: 788
Joined: Thu Dec 02, 2004 5:14 pm
Location: The corner of US-16 and M-78

Re: death to 'doorbusters'

Post by Calvert DeForest » Thu Nov 28, 2019 10:07 am

I've always viewed that word with a negative connotation. It conjures up an image of people breaking down doors and rushing aisles to save a few bucks on this item or that before the "limited supply" disappears.

Black Friday is a marketing myth that has been dis-proven in multiple retail studies. Prices are actually better around mid-October when retailers clear inventory to make room for new shipments ahead of the Christmas shopping season. Not to mention the whole idea behind Black Friday is basically bait-and-switch. Get customers in the store with temporary deals on limited-supply items that they may not be able to get if the supply runs out. Once in the store the customer can be directed to a similar item at a higher price. Customer doesn't want to leave empty-handed, so the item moves and the store makes the sale.

To quote the late Doug Henning....it's an illusion!
Shortwave is the ORIGINAL satellite radio.

User avatar
Ed Joseph
Posts: 379
Joined: Sat Sep 10, 2005 9:27 pm

Re: death to 'doorbusters'

Post by Ed Joseph » Sun Dec 08, 2019 6:34 pm

Another I wouldn't care if I never heard again is "____palooza".
I confirm all my information through a high, white whore's souse!

Post Reply Previous topicNext topic