There's a question I've asked several times here on Buzzboard. None of you seem to know. But I think is something every program director and advertiser should know. How many listen to broadcast radio on a shelf radio that stays on one station, and how many are listening in a vehicle to a radio with buttons on it.syntheticexctasy wrote: ↑Wed Feb 14, 2024 10:01 amThere's so much more out there...it drives me nuts that WRIF and WCSX, being sister stations, practically share a playlist these days. I understand why to a degree. If you missed "Sweet child o' mine" on WRIF, just flip to their sister station WCSX and hear it again in five minutes.
If anyone is like me, the radio in my car gets changed as soon as a commercial or chatting starts. I just want to hear tunes. No yakety yak. No traffic reports.
So getting back to the topic of this thread. Do stations intentionally play just popular tunes to catch channel changers like me? Yeah their playing Addicted To Love for the 3rd time today. But for the folks that are only in their car for an hour or two like me, we're only going to hear it once. And we're not going to hit the button again until it's over.
So like I said, just what percentage of the listening audience is like me? Apparently no one knows.