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102.5 trades in Reality for R&B

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
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102.5 trades in Reality for R&B

Post by famousprod » Fri Jul 24, 2020 9:41 am

They flipped 102.5 to R&B and are bringing back Steve Harvey in the Morning. The fact iHeart didn't do it probably shows this will not be a strong play anymore after 104.9's flip in March. What are your thoughts? ... nd-rapids/

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Re: 102.5 trades in Reality for R&B

Post by originalzzmfmjock » Fri Jul 24, 2020 11:54 am

They need to fix their audio on the FM if they expect anybody to listen to it. Very low modulation and not in stereo. The AM sounded pretty good when I tuned it in yesterday, but it's been off the air more than on in the past few weeks.

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Re: 102.5 trades in Reality for R&B

Post by MWmetalhead » Fri Jul 24, 2020 3:19 pm

So stupid of iFart not to do Adult R&B on 101.3...

Programming synergies would be immediate (Mix 92.3 in Detroit), and they could run the very popular Steve Harvey in mornings.

Station would get a 2.5 to 3 share all day long, which would far exceed 101.3's anemic ratings.

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Re: 102.5 trades in Reality for R&B

Post by Realist » Fri Jul 24, 2020 6:17 pm

C’mon Mark. Stupid and iHeart belong in the same sentence all the time!

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