IMHO, 45 North is the most likely option as a simulcast of the Manistee Eagle 101.5.TC Talks wrote: ↑Wed Apr 24, 2019 9:34 pmTheodore is completely focused on Cadillac. Maybe if they could move WMOM East to a respectable signal in Caddy they could make it work.MWmetalhead wrote: ↑Wed Apr 24, 2019 8:30 pmIt would be difficult - but not impossible - to run profitably as a standalone.
My guess is 45 North Media (operator via LMA of Eagle 101.5) is probably one of only two or three for-profit broadcasters who I could see being interested in WMOM.
Dom & Jen Theodore - who have two stations in Cadillac and one in Big Rapids - perhaps is another suitor.
Synergy seems like the one of the few options outside Jesus operators.
Up North's 107.9 CDY has a similar format to the previous WMOM format.
Synergy would have to dump one of their existing FMs (almost certainly 96.3 would go) to make it work.
Speaking of Cadillac, there was a Henderson docket a few years ago that would have dropped in a new Class A 102.7 in Evart (with potential tower site near Marion). If this had happened, WMOM would have moved to 96.3, the then-vacant 96.3 allocation would have moved to 97.7, and WMLQ would have moved to 104.3.