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K 106.3 becomes Cool 106.3

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Marcus
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Joined: Fri Jan 21, 2005 1:08 pm
Location: Sarnia, Ontario

K 106.3 becomes Cool 106.3

Post by Marcus » Thu Jul 02, 2020 12:25 pm




Deleted User 15342

Re: K 106.3 becomes Cool 106.3

Post by Deleted User 15342 » Thu Jul 02, 2020 3:08 pm

Now we have 3 Cool FM’s. Fabulous! 3 stations that suck.



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MWmetalhead
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Re: K 106.3 becomes Cool 106.3

Post by MWmetalhead » Thu Jul 02, 2020 7:19 pm

I guess I don't understand the move.

So far, the playlist doesn't look a ton different from what K106.3 played. The main differences appear to be a little less 70's rock, a somewhat mellower sound overall (K106.3 was already pretty mellow by rock radio standards), and absence of any currents or recurrents (which K106.3 played sparingly anyway).

I still see plenty of 80's & 90's rock on the playlist and very few non-rock songs.

Blackburn must feel the repositioning will attract more in the way of female & at-work listenership?

Cool FM sounded great a few years ago; the present day version of the station in Essex County and Chatham-Kent blows.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

Deleted User 15342

Re: K 106.3 becomes Cool 106.3

Post by Deleted User 15342 » Fri Jul 03, 2020 5:40 pm

There has to be some signal overlap between the 3 stations. Will one change in the near future.



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MWmetalhead
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Re: K 106.3 becomes Cool 106.3

Post by MWmetalhead » Fri Jul 03, 2020 7:56 pm

A pattern certainly seems to be emerging with regard to Blackburn's preferred cluster setup:
- 1 Hot AC
- 1 Classic Rock-leaning Adult Hits
- 1 Country

Chatham-Kent, Windsor, and now Sarnia-Pt. Huron all adhere to the above mix of formats.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

ChrisWL1980
Posts: 142
Joined: Wed Nov 06, 2019 2:36 am

Re: K 106.3 becomes Cool 106.3

Post by ChrisWL1980 » Fri Jul 03, 2020 8:25 pm

Doubtful. 100.7 Windsor is licensed as a repeater of 95.1 Chatham-Kent and therefore can't change. 106.3's signal doesn't penetrate the heart of Chatham-Kent well enough for it to be a separate format targeting both Sarnia and Chatham. If anything, I could see them consolidating the programming on all three signals with the same playlists and same jock lineups etc. (assuming the CRTC would allow that - I'm not familiar with all of their rules).
MWmetalhead wrote:
Fri Jul 03, 2020 7:56 pm
A pattern certainly seems to be emerging with regard to Blackburn's preferred cluster setup:
- 1 Hot AC
- 1 Classic Rock-leaning Adult Hits
- 1 Country

Chatham-Kent, Windsor, and now Sarnia-Pt. Huron all adhere to the above mix of formats.
You beat me to mentioning that. They also have the same setup in the Wingham area - 101.7 The One is hot/young mainstream AC, 94.5 The Bull is classic rock/hits, and AM 920 CKNX is country, although CKNX is classic country unlike its sisters in Chatham-Kent, Sarnia and Windsor/Leamington. CHOK plays a few throwbacks an hour but it's not worth sitting through Sham Hunt (that's not a typo) and Dan & Shay to hear them.


Voting Blue: The Best Way to Remove Stubborn Orange Stains.

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MWmetalhead
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Re: K 106.3 becomes Cool 106.3

Post by MWmetalhead » Sat Jul 04, 2020 7:20 am

I think Blackburn's format strategy is meant to consolidate listenership into the in-market signals, so as to maximize advertiser reach for the intended audience.

When 95.1 & 106.3 aired different formats, I'm sure some Chatham area listeners tuned into 106.3 and some Sarnia listeners tuned into 95.1. (106.3 delivers a projected 60 dBu signal to Chatham, which is stronger than virtually all Detroit based FM stations).

Now, Sarnia listeners have less reason than ever to drift to one of the Chatham-Kent signals and vice versa.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

Deleted User 15342

Re: K 106.3 becomes Cool 106.3

Post by Deleted User 15342 » Sat Jul 04, 2020 9:38 am

Blackburn has 13 stations all in the Southwestern Ontario region and this is like you stated MW, consolidation. With this covid thing and the radio economy hurting so much especially in Southwestern Ontario, it’s possible Blackburn may sell some properties in the future. The Windsor stations seem to be the weakest ones for making money. On another note on the CHKS 106.3 page on Wikipedia it claims Cool 106.3 is in HD, which I doubt.



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MWmetalhead
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Re: K 106.3 becomes Cool 106.3

Post by MWmetalhead » Sat Jul 04, 2020 1:31 pm

They won't sell; this is the worst time to be a seller.

At least prior to COVID, the commercial loads on the Windsor stations were at their highest point in memory. Still not great by any stretch, but much better than I remember ten or even five years ago.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

CurlyHoward
Posts: 113
Joined: Mon Jun 03, 2019 12:50 pm

Re: K 106.3 becomes Cool 106.3

Post by CurlyHoward » Sun Jul 05, 2020 1:59 am

Lucky615 wrote:
Sat Jul 04, 2020 9:38 am
Blackburn has 13 stations all in the Southwestern Ontario region and this is like you stated MW, consolidation. With this covid thing and the radio economy hurting so much especially in Southwestern Ontario, it’s possible Blackburn may sell some properties in the future. The Windsor stations seem to be the weakest ones for making money. On another note on the CHKS 106.3 page on Wikipedia it claims Cool 106.3 is in HD, which I doubt.
How the hell would you know whether it's in HD or not? Shut the fuck up you idiot.



Deleted User 15342

Re: K 106.3 becomes Cool 106.3

Post by Deleted User 15342 » Sun Jul 05, 2020 10:25 am

CurlyHoward wrote:
Sun Jul 05, 2020 1:59 am
Lucky615 wrote:
Sat Jul 04, 2020 9:38 am
Blackburn has 13 stations all in the Southwestern Ontario region and this is like you stated MW, consolidation. With this covid thing and the radio economy hurting so much especially in Southwestern Ontario, it’s possible Blackburn may sell some properties in the future. The Windsor stations seem to be the weakest ones for making money. On another note on the CHKS 106.3 page on Wikipedia it claims Cool 106.3 is in HD, which I doubt.
How the hell would you know whether it's in HD or not? Shut the fuck up you idiot.
You shut the fuck up. I’m stating what the Wikipedia page claimed asshole, read my post you idiot. I didn’t say for fact they were in HD, I just said I doubt if they were. You mental midget moron.



CurlyHoward
Posts: 113
Joined: Mon Jun 03, 2019 12:50 pm

Re: K 106.3 becomes Cool 106.3

Post by CurlyHoward » Mon Jul 06, 2020 12:21 am

Lucky615 wrote:
Sun Jul 05, 2020 10:25 am
CurlyHoward wrote:
Sun Jul 05, 2020 1:59 am
Lucky615 wrote:
Sat Jul 04, 2020 9:38 am
Blackburn has 13 stations all in the Southwestern Ontario region and this is like you stated MW, consolidation. With this covid thing and the radio economy hurting so much especially in Southwestern Ontario, it’s possible Blackburn may sell some properties in the future. The Windsor stations seem to be the weakest ones for making money. On another note on the CHKS 106.3 page on Wikipedia it claims Cool 106.3 is in HD, which I doubt.
How the hell would you know whether it's in HD or not? Shut the fuck up you idiot.
You shut the fuck up. I’m stating what the Wikipedia page claimed asshole, read my post you idiot. I didn’t say for fact they were in HD, I just said I doubt if they were. You mental midget moron.
LOL. Go make another screen name dipshit. Fuck you.



Deleted User 15342

Re: K 106.3 becomes Cool 106.3

Post by Deleted User 15342 » Tue Jul 07, 2020 7:44 am

CurlyHoward wrote:
Mon Jul 06, 2020 12:21 am
Lucky615 wrote:
Sun Jul 05, 2020 10:25 am
CurlyHoward wrote:
Sun Jul 05, 2020 1:59 am
Lucky615 wrote:
Sat Jul 04, 2020 9:38 am
Blackburn has 13 stations all in the Southwestern Ontario region and this is like you stated MW, consolidation. With this covid thing and the radio economy hurting so much especially in Southwestern Ontario, it’s possible Blackburn may sell some properties in the future. The Windsor stations seem to be the weakest ones for making money. On another note on the CHKS 106.3 page on Wikipedia it claims Cool 106.3 is in HD, which I doubt.
How the hell would you know whether it's in HD or not? Shut the fuck up you idiot.
You shut the fuck up. I’m stating what the Wikipedia page claimed asshole, read my post you idiot. I didn’t say for fact they were in HD, I just said I doubt if they were. You mental midget moron.
LOL. Go make another screen name dipshit. Fuck you.
“CurlyHoward” you’re named after a stooge. That says a lot in itself. :rollin :rollin :rollin Did your head explode when you thought of “CurlyHoward” as your Buzzboard name?



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WOHO
Posts: 398
Joined: Thu Dec 16, 2004 12:05 am
Location: Cumulus has killed 1470 KHz

Re: K 106.3 becomes Cool 106.3

Post by WOHO » Wed Jul 08, 2020 1:09 am

MW, this thread is approaching Douche Bag Repository status?



CurlyHoward
Posts: 113
Joined: Mon Jun 03, 2019 12:50 pm

Re: K 106.3 becomes Cool 106.3

Post by CurlyHoward » Wed Jul 08, 2020 4:54 am

Lucky615 wrote:
Tue Jul 07, 2020 7:44 am
CurlyHoward wrote:
Mon Jul 06, 2020 12:21 am
Lucky615 wrote:
Sun Jul 05, 2020 10:25 am
CurlyHoward wrote:
Sun Jul 05, 2020 1:59 am
Lucky615 wrote:
Sat Jul 04, 2020 9:38 am
Blackburn has 13 stations all in the Southwestern Ontario region and this is like you stated MW, consolidation. With this covid thing and the radio economy hurting so much especially in Southwestern Ontario, it’s possible Blackburn may sell some properties in the future. The Windsor stations seem to be the weakest ones for making money. On another note on the CHKS 106.3 page on Wikipedia it claims Cool 106.3 is in HD, which I doubt.
How the hell would you know whether it's in HD or not? Shut the fuck up you idiot.
You shut the fuck up. I’m stating what the Wikipedia page claimed asshole, read my post you idiot. I didn’t say for fact they were in HD, I just said I doubt if they were. You mental midget moron.
LOL. Go make another screen name dipshit. Fuck you.
“CurlyHoward” you’re named after a stooge. That says a lot in itself. :rollin :rollin :rollin Did your head explode when you thought of “CurlyHoward” as your Buzzboard name?
Yeah my head exploded, that's why i'm still here typing you idiot. 50 posts a day of nothing from you like always. I would say consider getting a job but with Chuck E Cheese going bankrupt your prospects must be limited.



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