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106.5 Toledo

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WZRC 1067
Posts: 174
Joined: Tue Apr 16, 2019 5:49 am

Re: 106.5 Toledo

Post by WZRC 1067 » Sat Jul 06, 2019 8:09 pm

I'm gonna make a wager, 106.5 will end up going to Annunciation Radio. They have WRRO in Bryan but its barley 1000 watts. All the other signals are eastward. 106.5 would cover Fulton County, Lenawee county in MI as well. CSN could be in the running too. No major broadcaster would really have any interest in 106.5.


Cumulus, Either Sell 106.5 Toledo or flip it. The Ticket's long since expired.

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Myron Falwell
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Joined: Sun Mar 31, 2013 12:06 pm

Re: 106.5 Toledo

Post by Myron Falwell » Sun Jul 07, 2019 11:52 am

Cumulus will sell or trade away their Detroit trio well before 106.5 is dispensed with. The creditors controlling the company want out of the largest markets they can't compete in or have seriously underperforming stations. They want them out of NYC, LA, Washington DC, Detroit and San Francisco.

106.5 is not an immediate priority and will remain in the trust for the foreseeable future. Because of this, it's way too premature to talk about any possible buyer IMO.

It is also possible that 106.5 remains in the trust indefinitely as a zombie station. Again, look at KOKY-FM and KPZK-FM in Little Rock, Arkansas... Citadel put them in The Last Bastion Trust in 2007 and they've remained in that trust ever since.



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WZRC 1067
Posts: 174
Joined: Tue Apr 16, 2019 5:49 am

Re: 106.5 Toledo

Post by WZRC 1067 » Thu Jul 11, 2019 1:46 pm

I agree they are working there way down, I do think 98.3 in Monroe may go to a small owner. I Cumulus I think is going to be like Townsquare media, in terms of medium to small markets.


Cumulus, Either Sell 106.5 Toledo or flip it. The Ticket's long since expired.

JGP1954
Posts: 92
Joined: Tue Aug 23, 2011 9:47 am
Location: Detroit Area

Re: 106.5 Toledo

Post by JGP1954 » Sun Jul 14, 2019 6:36 pm

Regarding 98.3, I worked there, briefly back in the mid-80s, and it was a tough sell. Monroe is caught between Detroit and Toledo. Back then, Monroe-based businesses didn't support the station very well. The decision makers didn't understand or use radio. They would advertise in the Monroe newspaper rather than use radio. It was rather disheartening when an advertiser wouldn't try to sell their product on the station. I'm talking motorcycle dealers, tire stores, nightclubs, and restaurants, etc. Also, most of those people listened to Detroit and/or Toledo radio.

Then eventually, Frustrated, the owners try for Toledo. Now, they're back in Monroe. It's probably a harder sell now, than back in those days.
Let's face it, Monroe sucks!



fuzzpower
Posts: 293
Joined: Sun Mar 17, 2019 3:37 pm

Re: 106.5 Toledo

Post by fuzzpower » Sun Jul 14, 2019 8:55 pm

98.3 might as well focus on Toledo again, if it is ever sold. Since the tower move, the signal isn’t nearly as good in Monroe itself or points north. That’s why they changed the COL to Luna Pier.



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WZRC 1067
Posts: 174
Joined: Tue Apr 16, 2019 5:49 am

Re: 106.5 Toledo

Post by WZRC 1067 » Mon Jul 15, 2019 9:54 am

Honestly a 106.5/98.3 simulcast would go well.


Cumulus, Either Sell 106.5 Toledo or flip it. The Ticket's long since expired.

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