innate-in-you wrote: ↑Sat Jan 05, 2019 6:04 pm
The demographics of advertising could be turning.
Many millenials prefer smartphones to radios, and millenials have little money to spend.
I've suspected for a long time that advertisers have had a "gentlemans' agreement" that they do not buy radio for 50+, and buy television for that age group instead ("Ask your doctor if our new very expensive patent-protection cted maintenance drug is right for you").
As radio stations look to the few demographic groups with money to spend, the agreement may be falling apart
I don’t get what your saying if the millennials don’t have the money how could they afford the smart phone, smartphone $500.+ radio $10.+, I think it doesn’t matter, I’m A Senior and have both. I listen to radio and I also stream and listen to CD’s these are just multiple options. Steaming is a plus for radio, it’s a great thing to hear Any radio station anywhere in the world don’t you think, I listen to people I used to work with from The Northwest every day on the internet this is amazing stuff.