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More layoffs at 9&10 News

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
T’Variuness King
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Joined: Wed Sep 14, 2022 5:03 pm

More layoffs at 9&10 News

Post by T’Variuness King » Tue Mar 12, 2024 8:34 pm

Got the dreaded email today telling everyone that management laid off six more people today. Everyone is wondering what or who is next.



BirdieKingBobo
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Re: More layoffs at 9&10 News

Post by BirdieKingBobo » Tue Mar 12, 2024 8:37 pm

Jeez... all behind the scenes??? Godspeed my friend..


Oh. And I guess Braluis is dating #44 for the NY Giants..... McCloud..

T’Variuness King
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Re: More layoffs at 9&10 News

Post by T’Variuness King » Tue Mar 12, 2024 9:02 pm

Mostly behind the scenes, but still valuable members of our team. In the last six months, we’ve laid off fourteen people.

sinklair
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Re: More layoffs at 9&10 News

Post by sinklair » Wed Mar 13, 2024 5:10 am

Sorry to hear that T’Varinuss. Hopefully everyone laid off will be able to land in even better jobs elsewhere. This industry sucks for how it treats its people when the company is mismanaged from the top.

Truthsayer
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Re: More layoffs at 9&10 News

Post by Truthsayer » Wed Mar 13, 2024 6:22 am

Maybe the networks should stop trying to put their affiliate partners out of business by charging crazy fees for less and less content.

I’m curious as to how those impacted were not treated professionally and with respect. What do you know?

kager
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Re: More layoffs at 9&10 News

Post by kager » Wed Mar 13, 2024 10:39 am

You don't really need to find out what's goin' on
You don't really want to know just how far it's gone
Just leave well enough alone, eat your dirty laundry
"The problem with communication is the illusion that it has occurred."

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TC Talks
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Re: More layoffs at 9&10 News

Post by TC Talks » Wed Mar 13, 2024 11:42 am

kager wrote:
Wed Mar 13, 2024 10:39 am
You don't really need to find out what's goin' on
You don't really want to know just how far it's gone
Just leave well enough alone, eat your dirty laundry
I would agree 💯
“The more you can increase fear of drugs, crime, welfare mothers, immigrants and aliens, the more you control all of the people.”
― Noam Chomsky

Posting Content © 2024 TC Talks Holdings LP.

sinklair
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Re: More layoffs at 9&10 News

Post by sinklair » Thu Mar 14, 2024 6:45 am

I heard no notice, they were just called in and told their jobs were eliminated. They were given some sort of lame severance and a box of vegetables.

Truth is right about networks being part of the problem. Stations have basically 2 revenue sources: commercial ads and retransmission rights. Ad revenue is down as big tech like Google, Meta eat up digital revenue. And as more and more people cut the cord, retrans compensation continues to fall.

The National Association of Broadcasters warned last week during membership and lobbying events last week that if the FCC doesn’t step in to help local broadcasters you could see small markets like TC/Cadillac be the first places where entire stations close, leaving viewers with one or none tv newscasts. These are the places where they’ve already seen a drop off in newspapers. Not good for viewers, journalism or democracy.

T’Variuness King
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Re: More layoffs at 9&10 News

Post by T’Variuness King » Sat Mar 16, 2024 12:25 am

They mentioned the lack of new advertisers as the major reason for the layoffs, the expiring affiliate agreements with Fox and CBS, and the retrans negotiations with Dish and Direct TV. The email also said " These negotiations are critical to our future and how we continue to inform, educate, and entertain the communities we serve".

Taco
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Re: More layoffs at 9&10 News

Post by Taco » Sat Mar 16, 2024 6:52 am

T’Variuness King wrote:
Sat Mar 16, 2024 12:25 am
They mentioned the lack of new advertisers as the major reason for the layoffs, the expiring affiliate agreements with Fox and CBS, and the retrans negotiations with Dish and Direct TV. The email also said " These negotiations are critical to our future and how we continue to inform, educate, and entertain the communities we serve".
Let's say they lost network affiliation. If that were the case,

1. Would they become an independent station?

2. Would we get out of market affiliates from the tri-cities?
Woe to you, oh earth and sea
For the Devil sends the beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the beast
For it is a human number
Its number is six hundred and sixty-six

Truthsayer
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Re: More layoffs at 9&10 News

Post by Truthsayer » Sun Mar 17, 2024 9:52 pm

Taco wrote:
Sat Mar 16, 2024 6:52 am
[quote="T’Variuness King" post_id=778665 time=<a href="tel:1710563136">1710563136</a> user_id=15879]
They mentioned the lack of new advertisers as the major reason for the layoffs, the expiring affiliate agreements with Fox and CBS, and the retrans negotiations with Dish and Direct TV. The email also said " These negotiations are critical to our future and how we continue to inform, educate, and entertain the communities we serve".
Let's say they lost network affiliation. If that were the case,

1. Would they become an independent station?

2. Would we get out of market affiliates from the tri-cities?
[/quote] :rollin

Truthsayer
Posts: 11
Joined: Sun Feb 04, 2024 2:27 pm

Re: More layoffs at 9&10 News

Post by Truthsayer » Sun Mar 17, 2024 9:55 pm

Would have to think independent would be an option. Reverse retrans fee are crushing to small broadcasters.

No way a white feed gets put into the market. This will be a story of national importantqnce how a big bad network shuttered a small family held company over Pennies to them.

sinklair
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Re: More layoffs at 9&10 News

Post by sinklair » Mon Mar 18, 2024 12:21 am

If 9&10 were to become an independent station, how would they do it with fewer employees. The station is in a death spiral.

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TC Talks
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Re: More layoffs at 9&10 News

Post by TC Talks » Mon Mar 18, 2024 4:09 am

sinklair wrote:
Mon Mar 18, 2024 12:21 am
If 9&10 were to become an independent station, how would they do it with fewer employees. The station is in a death spiral.
Aren't you an unemployed photog? What experience (in years) do you have running a broadcast operation? Quit talking out your ass.
“The more you can increase fear of drugs, crime, welfare mothers, immigrants and aliens, the more you control all of the people.”
― Noam Chomsky

Posting Content © 2024 TC Talks Holdings LP.

sinklair
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Joined: Sun Dec 08, 2019 11:59 am

Re: More layoffs at 9&10 News

Post by sinklair » Mon Mar 18, 2024 5:44 am

TC: wrong again. Gainfully employed just out of TV news. Not that it matters, but I have more than three decades in broadcasting. Don’t know why you suggest photogs can’t understand the business of broadcasting either. It seems that you are misinformed and are the one talking out of your @$$.

If you believe what multiple people have posted on the Buzzboard, 9&10 continues to lay off people. They are losing revenue. They don’t have a strong management team and lack vision.

Not sure how you think 9&10 is going to be stronger by the end of the year. At least 7&4 has deep pockets with Sinclair — something Heritage clearly lacks.

9&10 used to be one of the strongest small market stations in the Midwest. Now it’s just struggling to keep the lights on.

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