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Holy shit, 9&10 has a new logo.

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Jim Sofonia
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Re: Holy shit, 9&10 has a new logo.

Post by Jim Sofonia » Wed Jan 25, 2023 6:43 pm

The "10" catches my eye first, a few moments later I notice the"9". I don't like it very well but I suppose we will get used to it.



kager
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Re: Holy shit, 9&10 has a new logo.

Post by kager » Wed Jan 25, 2023 9:45 pm

Stationary logo in white on OLED = no.

Website change - good.

On-air TV change - apparently done without proper research - notsomuch.


"The problem with communication is the illusion that it has occurred."

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Bull Shannon
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Re: Holy shit, 9&10 has a new logo.

Post by Bull Shannon » Wed Jan 25, 2023 9:57 pm

Taco wrote:
Wed Jan 25, 2023 3:36 pm
All in all, I'll take it over the gawdy previous logo. One thing troubles me, there is no mention on their main page that they are a CBS affiliate. It's like they are keeping it a secret.
They never had the CBS logo on the old one, either.
MWmetalhead wrote:
Tue Jan 24, 2023 8:40 pm
I've always hated the Local 32 logo. They should redo that one.
I've always wondered if they did that because at some point they thought they were going to lose their Fox affiliation.

Either way, it's weird that Heritage doesn't include affiliate logos with either station.



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Bull Shannon
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Re: Holy shit, 9&10 has a new logo.

Post by Bull Shannon » Wed Jan 25, 2023 10:05 pm

Taco wrote:
Wed Jan 25, 2023 3:56 pm
If anyone is good at Photoshopping, how about making a mock up of the new logo by adding the CBS eye and the call letters? Maybe put the call letters under the 9 and maybe superimpose the EYE at the 9 o'clock position a little? The yellow isn't very flattering tbh.
Ask and ye shall receive:

Image

Adding the CBS eye makes the 9 look like a weird face.



ftballfan
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Re: Holy shit, 9&10 has a new logo.

Post by ftballfan » Wed Jan 25, 2023 10:20 pm

Bull Shannon wrote:
Wed Jan 25, 2023 10:05 pm
Taco wrote:
Wed Jan 25, 2023 3:56 pm
If anyone is good at Photoshopping, how about making a mock up of the new logo by adding the CBS eye and the call letters? Maybe put the call letters under the 9 and maybe superimpose the EYE at the 9 o'clock position a little? The yellow isn't very flattering tbh.
Ask and ye shall receive:

Image

Adding the CBS eye makes the 9 look like a weird face.
This logo kind of looks like CBS 10, since it's on cable channel 10 pretty much anywhere it's carried on cable, but I do see the 9, which is its satellite channel.



Taco
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Re: Holy shit, 9&10 has a new logo.

Post by Taco » Wed Jan 25, 2023 11:03 pm

Bingo! Fantastic! I really wish they'd have used different colors instead of the yellow background. The 9 should have a longer hook than it does. Looks more like a comma. But well done!
ftballfan wrote:
Wed Jan 25, 2023 10:20 pm
Bull Shannon wrote:
Wed Jan 25, 2023 10:05 pm
Taco wrote:
Wed Jan 25, 2023 3:56 pm
If anyone is good at Photoshopping, how about making a mock up of the new logo by adding the CBS eye and the call letters? Maybe put the call letters under the 9 and maybe superimpose the EYE at the 9 o'clock position a little? The yellow isn't very flattering tbh.
Ask and ye shall receive:

Image

Adding the CBS eye makes the 9 look like a weird face.
This logo kind of looks like CBS 10, since it's on cable channel 10 pretty much anywhere it's carried on cable, but I do see the 9, which is its satellite channel.


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For the Devil sends the beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the beast
For it is a human number
Its number is six hundred and sixty-six

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MWmetalhead
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Re: Holy shit, 9&10 has a new logo.

Post by MWmetalhead » Thu Jan 26, 2023 6:03 am

I think that rendition looks great!

Much better than the one the station is actually using!

Regarding ditching the Fox 32 brand for the awkward Local 32 brand (and ugly logo), my hunch is they wanted to avoid confusion with Chicago's Fox 32 for digital purposes. I never understood why they ditched the Fox 33 brand from years ago (initially, they rebranded as Northern Michigan's Fox).



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Bull Shannon
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Re: Holy shit, 9&10 has a new logo.

Post by Bull Shannon » Thu Jan 26, 2023 9:57 am

MWmetalhead wrote:
Thu Jan 26, 2023 6:03 am
I think that rendition looks great!

Much better than the one the station is actually using!

Regarding ditching the Fox 32 brand for the awkward Local 32 brand (and ugly logo), my hunch is they wanted to avoid confusion with Chicago's Fox 32 for digital purposes. I never understood why they ditched the Fox 33 brand from years ago (initially, they rebranded as Northern Michigan's Fox).
For whatever reason, when the analog shutdown happened, WFQX switched it's digital signal from channel 47 to channel 32 instead of 33. Not sure if there were any specific technical reasons for that. I assume that's why they changed their virtual channel number as well, to avoid any potential confusion.



Taco
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Re: Holy shit, 9&10 has a new logo.

Post by Taco » Thu Jan 26, 2023 12:12 pm

Does anyone know what prompted the changes to the logo? Seems like it was just kind of sudden.
Last edited by Taco on Fri Jan 27, 2023 8:37 pm, edited 1 time in total.


Woe to you, oh earth and sea
For the Devil sends the beast with wrath
Because he knows the time is short
Let him who hath understanding reckon the number of the beast
For it is a human number
Its number is six hundred and sixty-six

lurker
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Re: Holy shit, 9&10 has a new logo.

Post by lurker » Fri Jan 27, 2023 8:40 am

So, the ownership invoked a mass exodus and now they present us with this? What the heck is going on at the Comma!? It will take some getting used to, but it will never be good. :barf



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rugratsonline
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Re: Holy shit, 9&10 has a new logo.

Post by rugratsonline » Fri Jan 27, 2023 10:18 pm

lurker wrote:
Fri Jan 27, 2023 8:40 am
So, the ownership invoked a mass exodus and now they present us with this? What the heck is going on at the Comma!? It will take some getting used to, but it will never be good. :barf
To be honest, it makes the dog-eared "9&10 News" logo, which has been around since the late 1990s until now, look good. The new logo not only looks confusing, but looks too "upmarket" for the rural Northern Michigan region it serves.
ftballfan wrote:
Wed Jan 25, 2023 10:20 pm
This [fan rejiggered] logo kind of looks like CBS 10, since it's on cable channel 10 pretty much anywhere it's carried on cable, but I do see the 9, which is its satellite channel.
Isn't WWTV 9 the main channel and WWUP 10 the satellite? Also, isn't 9&10 carried on cable 9 in SSM?



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Bull Shannon
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Re: Holy shit, 9&10 has a new logo.

Post by Bull Shannon » Fri Jan 27, 2023 10:43 pm

Taco wrote:
Thu Jan 26, 2023 12:12 pm
Does anyone know what prompted the changes to the logo? Seems like it was just kind of sudden.
It definitely came out of nowhere, but I think Heritage acquired/merged with a digital marketing agency recently, and I'd be that has something to do with it.



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Bull Shannon
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Re: Holy shit, 9&10 has a new logo.

Post by Bull Shannon » Fri Jan 27, 2023 11:34 pm

So I decided fuck around with making a more practical version of their new logo.

Pretty sure the reason I got away from doing creative full-time is because I have too much common sense to jive with the marketing types.

Image
Image

Maybe it's still a little too "upmarket," but I also see no reason why super small-market stations *need* to have logos that look like glorified clip-art.



Realist
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Re: Holy shit, 9&10 has a new logo.

Post by Realist » Sat Jan 28, 2023 10:54 am

Bull Shannon wrote:
Fri Jan 27, 2023 11:34 pm
So I decided fuck around with making a more practical version of their new logo.

Pretty sure the reason I got away from doing creative full-time is because I have too much common sense to jive with the marketing types.

Image
Image

Maybe it's still a little too "upmarket," but I also see no reason why super small-market stations *need* to have logos that look like glorified clip-art.
That looks 100X better than the new comma logo



Frosty
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Re: Holy shit, 9&10 has a new logo.

Post by Frosty » Sat Jan 28, 2023 12:17 pm

I agree. Most definitely better.



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