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WTCM-FM 103.5, etc.

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
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Ben Zonia
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Re: WTCM-FM 103.5, etc.

Post by Ben Zonia » Thu Jul 02, 2020 12:38 pm

TC Talks wrote:
Thu Jul 02, 2020 12:31 am
But is Townsquare acquiring stations in markets this small?
https://en.m.wikipedia.org/wiki/List_of ... uare_Media


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zzand
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Re: WTCM-FM 103.5, etc.

Post by zzand » Thu Jul 02, 2020 12:45 pm

It would appear they specialize in smaller markets so I would say yes, they would buy.



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Ben Zonia
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Re: WTCM-FM 103.5, etc.

Post by Ben Zonia » Thu Jul 02, 2020 1:00 pm

They are all in and by far the #1 stations and cluster in Rochester, MN, which is Nielsen Market #222. They also have three translators "right downtown". If I were the other owners, I'd be concerned if they were coming to town.

https://ratings.radio-online.com/content/arb532


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MWmetalhead
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Re: WTCM-FM 103.5, etc.

Post by MWmetalhead » Thu Jul 02, 2020 7:45 pm

Sub-100 size markets seem to be Townsquare's specialty. Look no farther than Lansing, Flint and Kalamazoo.

Grand Rapids is either the largest or second largest market by rank where Townsquare owns stations, and that market is barely top 70 by population.


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TC Talks
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Re: WTCM-FM 103.5, etc.

Post by TC Talks » Thu Jul 02, 2020 10:29 pm

Ben Zonia wrote:
Thu Jul 02, 2020 1:00 pm
They are all in and by far the #1 stations and cluster in Rochester, MN, which is Nielsen Market #222. They also have three translators "right downtown". If I were the other owners, I'd be concerned if they were coming to town.

https://ratings.radio-online.com/content/arb532
There might even be a Buzzboard alumni there...


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CK-722
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Re: WTCM-FM 103.5, etc.

Post by CK-722 » Thu Jul 02, 2020 11:54 pm

Edited into duplicate post.
Last edited by CK-722 on Thu Jul 02, 2020 11:59 pm, edited 1 time in total.


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Re: WTCM-FM 103.5, etc.

Post by CK-722 » Thu Jul 02, 2020 11:58 pm

Took a picture of that translator tower while in Rochester. One is for KROC 1340, one is for KROC-FM, the TL (TL of former coowned TV station KROC-TV to cover parts of Iowa) of which is way far out and doesn't put a 70 dBu over all of present day Rochester, and another for a "suburban" rimshot, KYBA. They are triplexed into the three bays at the top. The Marti and STL antennas are lower on the tower.

Image


Is THAT where they got the idea for the 486-SX?

Same (x, y, z), different (t)

Your bullet missed my trial balloon.

RTN Price. Not guaranteed. As of 12:30, 157.71 Down 0.22.

Artificial Intelligence is a Child that needs a Parent to guide it through.

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Re: WTCM-FM 103.5, etc.

Post by mars » Fri Jul 03, 2020 12:35 pm

zzand wrote:
Thu Jul 02, 2020 12:45 pm
It would appear they specialize in smaller markets so I would say yes, they would buy.
I'm surprised they are not in Ohio,but in other states all around it.



NMCSpeaks
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Re: WTCM-FM 103.5, etc.

Post by NMCSpeaks » Fri Jul 03, 2020 9:28 pm

And what do you think WTCM FM/AM is worth at sale with its limited and cheaper ad revenue like all others that are currently operating?
The market, as a whole?



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Re: WTCM-FM 103.5, etc.

Post by MWmetalhead » Fri Jul 03, 2020 10:02 pm

I wouldn't want 580 unless I could also buy 92.9.

At some point, I would migrate 580's format to 92.9 FM and either turn off the 580 transmitter or operate it at greatly reduced power (i.e. apply for a downgrade).


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TC Talks
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Re: WTCM-FM 103.5, etc.

Post by TC Talks » Fri Jul 03, 2020 11:30 pm

There are lots of older wealthy retiree listeners of 580. I wouldn't touch it for at least 7 years.

This isn't some major market, change is not received well and would have dimishing returns.

Something needs to happen to 92.9, but fm talk has consistently failed.


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Re: WTCM-FM 103.5, etc.

Post by MWmetalhead » Sat Jul 04, 2020 6:18 am

I wouldn't use 106.7 or tiny 106.3 as the benchmarks for determining FM Talk's viability.

WTCM has superior content and a superior brand.

I am glad to hear 580 remains very viable in an otherwise dead AM market.

Does 1270 draw any meaningful listening in the northern reaches of the market?


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TC Talks
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Re: WTCM-FM 103.5, etc.

Post by TC Talks » Sat Jul 04, 2020 7:24 am

MWmetalhead wrote:
Sat Jul 04, 2020 6:18 am
Does 1270 draw any meaningful listening in the northern reaches of the market?
They had a sales office in TC a while ago, but I have no idea how they do in the North. In Traverse City they are dead.

WTCM in many ways is stilled viewed as a community asset. Biederman had his hands in every event. That has wained, and no other station has really taken over.


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NMCSpeaks
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Re: WTCM-FM 103.5, etc.

Post by NMCSpeaks » Sat Jul 04, 2020 8:36 am

Yes, however the question is:
What are they worth in value, today, in this business climate and market?
“Cool-Aid” aside.



NMCSpeaks
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Re: WTCM-FM 103.5, etc.

Post by NMCSpeaks » Sat Jul 04, 2020 8:54 pm

Anyone?



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