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Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
sand2dunes
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Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by sand2dunes » Tue Mar 10, 2020 3:54 pm

Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City
https://radioinsight.com/headlines/1850 ... erse-city/



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MWmetalhead
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by MWmetalhead » Tue Mar 10, 2020 6:26 pm

They are a talented duo - I enjoyed listening to them on WDVD - but they seem a little old for a CHR formatted station.

Mr. Bridges has programmed CHR, Hot AC, and for the past several years - Country.

I think this heightens the chance of 106.7 going Country. We shall see.


Rock 95.5 in Chicago is the worst sounding major market rock station in the history of corporate radio.

ChrisWL1980
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by ChrisWL1980 » Tue Mar 10, 2020 9:32 pm

106.7 and 96.7 The Bull, maybe (paired with WLXV Cadillac)?



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TC Talks
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by TC Talks » Tue Mar 10, 2020 9:46 pm

Country? Can't wait to see the next attempt fail. These inbreed rusty truck meth cookin Trump voting Rollin Coal idiots love them some TCM.

I am sticking that 106.7 is going BOB FM.


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whitebalance
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by whitebalance » Wed Mar 11, 2020 6:51 pm

Now your in Charlevoix working for Trish? Resume too impressive to work for her.



BigFreq
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by BigFreq » Thu Mar 12, 2020 5:50 am

TC Talks wrote:
Tue Mar 10, 2020 9:46 pm
Country? Can't wait to see the next attempt fail. These inbreed rusty truck meth cookin Trump voting Rollin Coal idiots love them some TCM.

I am sticking that 106.7 is going BOB FM.
What would the Bob format get you? Bob shares a chunk of its core playlist with 97.5/93.5 KLT, 98.1/95.3 The Bear, 98.5 UPS, and Eagle 101.5. And it's not very personality-driven... unless you count it's pre-recorded community calendar as being locally relevent? I'll put my money on Country as the format of choice, given TCM has turned it's simulcast signal over the KLT. Going Country allows them to compete with Black Diamond's WMKC 102.9 for the Petoskey/Charlevoix-area and pull dollars from across the rural areas between Petoskey and Traverse City that aren't going to muster the top of the market rates TCM garners. Not to mention they'll leverage the format as part of buys that that might be associated with KHQ. Think about it for a second... McDonald-Garber: CHR/AC/Country leverage trio versus Black Diamond: Country/Active Rock/Classic Rock leverage trio. From a strategic cluster perspective, it makes the best sense, as it potentially weakens a direct competitor (Black Diamond), while bolstering your own portfolio.



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TC Talks
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by TC Talks » Thu Mar 12, 2020 7:54 am

Let's see how that idea plays out. I guess WTCM leaves a gap with flipping WBCM.


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In the biz
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by In the biz » Thu Mar 12, 2020 5:19 pm

There is no “gap” if BCM had no audience to begin with. Which they didn’t.



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TC Talks
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by TC Talks » Thu Mar 12, 2020 5:24 pm

So, likely BOB FM on the big Gaylord stick...


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In the biz
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by In the biz » Thu Mar 12, 2020 7:33 pm

I agree, Bob FM.



ftballfan
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by ftballfan » Thu Mar 12, 2020 7:43 pm

Despite WTCM's struggles in the northern half of the market, they still have the market lead due to their absolute dominance in Benzie, Manistee, and Wexford counties



In the biz
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Re: Robby Bridges & Rochelle Gagnon Join WKHQ Traverse City

Post by In the biz » Fri Mar 13, 2020 10:43 pm

The Bear and Rock 105 are major players in Benzie and Manistee also.



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