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Nielsen No More?

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
Deleted User 12047

Nielsen No More?

Post by Deleted User 12047 » Mon Aug 10, 2020 8:55 am

Nielsen cancels 9 small markets.
Townsquare cancels Nielsen in ALL their small markets.
Is Traverse City/Petoskey/Cadillac heading for the trash bin?

http://www.insideradio.com/free/small-m ... 27673.html



lurker
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Re: Nielsen No More?

Post by lurker » Mon Aug 10, 2020 9:01 am

Yes.



Deleted User 4520

Re: Nielsen No More?

Post by Deleted User 4520 » Sat Aug 15, 2020 7:54 am

Radio in northern Michigan simply stinks. I really don't like what it has to offer. I think a lot has to do with the stale formats (cough cough, KLT) and the lousy personalities. I don't care much for the "new" country. I still think a DUKE FM type station would do well here.



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MWmetalhead
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Re: Nielsen No More?

Post by MWmetalhead » Sat Aug 15, 2020 9:16 am

If & when 106.7 returns to the airwaves (following license renewal), I predict that's the format you'll see there.


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BigFreq
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Re: Nielsen No More?

Post by BigFreq » Sat Aug 15, 2020 9:49 am

MWmetalhead wrote:
Sat Aug 15, 2020 9:16 am
If & when 106.7 returns to the airwaves (following license renewal), I predict that's the format you'll see there.
I would concur with that. Classic country, with a heavy focus on core 80-90s artists -- Reba McEntire, Garth Brooks, George Strait, Alan Jackson. It makes the most sense, both from a format void and a financial sense. A classic country will, without question, outbill a sports station in Northern Michigan.



Deleted User 4520

Re: Nielsen No More?

Post by Deleted User 4520 » Sat Aug 15, 2020 11:16 am

I am grateful the internet has allowed me to listen to radio stations all over. Since the FM dial here in the north doesn't suit my listening tastes I go online and listen to stations from elsewhere that to cater to my listening tastes. I'm a frequent user of iHeardRadio, TuneIn, and Radio.com. I think the local market is really missing out on listenership because they aren't necessarily offering what listeners want.



ftballfan
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Re: Nielsen No More?

Post by ftballfan » Mon Aug 17, 2020 9:11 am

Assuming 106.7 does go classic country, does 96.7 the Bull remain as is or does it flip to a simulcast of 106.7?



BigFreq
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Re: Nielsen No More?

Post by BigFreq » Tue Aug 18, 2020 7:01 am

ftballfan wrote:
Mon Aug 17, 2020 9:11 am
Assuming 106.7 does go classic country, does 96.7 the Bull remain as is or does it flip to a simulcast of 106.7?
One would think a simulcast is a best solution, provided it goes country, as 106.7 has it's limitations to the south, where 96.7 is strongest. And regardless of whether Nielsen is in the market any longer, the simulcast makes it a stronger competitor versus the two heritage country stations in the region.



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