Acceptable registrations in the queue through January 10 at 7:30a ET have now been activated. Enjoy! -M.W.
Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
Radio in northern Michigan simply stinks. I really don't like what it has to offer. I think a lot has to do with the stale formats (cough cough, KLT) and the lousy personalities. I don't care much for the "new" country. I still think a DUKE FM type station would do well here.
I would concur with that. Classic country, with a heavy focus on core 80-90s artists -- Reba McEntire, Garth Brooks, George Strait, Alan Jackson. It makes the most sense, both from a format void and a financial sense. A classic country will, without question, outbill a sports station in Northern Michigan.
I am grateful the internet has allowed me to listen to radio stations all over. Since the FM dial here in the north doesn't suit my listening tastes I go online and listen to stations from elsewhere that to cater to my listening tastes. I'm a frequent user of iHeardRadio, TuneIn, and Radio.com. I think the local market is really missing out on listenership because they aren't necessarily offering what listeners want.
One would think a simulcast is a best solution, provided it goes country, as 106.7 has it's limitations to the south, where 96.7 is strongest. And regardless of whether Nielsen is in the market any longer, the simulcast makes it a stronger competitor versus the two heritage country stations in the region.