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The Fox soon WCMU

Covers all of Northern Lower Michigan (from Ludington to Tawas northward), as well as the Straits Area and Soo Region.
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MWmetalhead
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Re: The Fox soon WCMU

Post by MWmetalhead » Thu Dec 12, 2019 8:52 pm

In terms of the price per head, Educational Media Foundation in Detroit just paid $3 per head (maybe even closer to $3.25).

Of course, Detroit is a major market, EMF has zero studio presence and maybe 1 contract engineer, and what little overhead does exist is much easier to absorb.


Lori Bennett and Bob Walker have turned WLAV from an iconic classic rock station into a ratings boondoggle. Sad.

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TC Talks
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Re: The Fox soon WCMU

Post by TC Talks » Thu Dec 12, 2019 9:36 pm

I know a station that is generating $120,000 annually with less than 1kW


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MWmetalhead
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Re: The Fox soon WCMU

Post by MWmetalhead » Thu Dec 12, 2019 9:41 pm

Location...location...location!

(...and good original programming, too!)


Lori Bennett and Bob Walker have turned WLAV from an iconic classic rock station into a ratings boondoggle. Sad.

EdWalker
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Re: The Fox soon WCMU

Post by EdWalker » Fri Dec 13, 2019 10:00 am

MWmetalhead wrote:
Thu Dec 12, 2019 8:06 am
If 45 North owns the WMJZ tower, and if 45 North can acquire the WFDX license without having to assume the lease obligation that NBI currently bears, it *might* make sense for them to purchase the WFDX license at, say, a $250,000 price point. Would not at all discount the possibility that the true economically feasible price point is less than $200,000.
45 North does indeed own the WMJZ tower. But I'd think real hard before taking on debt by purchasing and moving WFDX. More than likely you'd just be splitting much of the revenue you already have on one station with the newly-acquired second.



BigFreq
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Re: The Fox soon WCMU

Post by BigFreq » Fri Dec 13, 2019 11:12 am

EdWalker wrote:
Fri Dec 13, 2019 10:00 am
MWmetalhead wrote:
Thu Dec 12, 2019 8:06 am
If 45 North owns the WMJZ tower, and if 45 North can acquire the WFDX license without having to assume the lease obligation that NBI currently bears, it *might* make sense for them to purchase the WFDX license at, say, a $250,000 price point. Would not at all discount the possibility that the true economically feasible price point is less than $200,000.
45 North does indeed own the WMJZ tower. But I'd think real hard before taking on debt by purchasing and moving WFDX. More than likely you'd just be splitting much of the revenue you already have on one station with the newly-acquired second.
Most cluster owners or managers would tell you they could generate the same level of topline revenue with just 3-4 signals as they generate with their existing maximum allowable. Groups own them because its permitted and it keeps another competitor from being in the market, but it doesn't have a direct correlation to bottom line growth. In a small market you can imagine the scenario where a $500 a month client bumps their spend to $600 (in total) because they want to be on a new station. Of course, that $100 bump doesn't buy much, so they also want to split the budget between the two stations, so revenue on an established station goes down to make room for revenue on the new format.



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