Are you suggesting that Langer backed out of a deal? You can't blame a broadcaster for outbidding a competitor, but if the seller had a deal in place and did not honor it, that's not terrific.
Well, one of two things happened here...
Either Mike Chires (aka Black Diamond) did not have exclusivity post-Sale and Purchase Agreement signing (assuming he ever got to that stage) or NBI breached their agreement with Chires.
if the former, then evidently Midwestern outbid Chires, and Chires has no one to blame but himself! Whether Midwestern is paying "too much" remains to be seen.
If the latter, then Chires has grounds to sue NBI for breach of contract and to petition both the FCC and the courts to block the NBI/Midwestern deal.
I completely agree that acquiring KLT (with or without KLZ) would've been a big win for Black Diamond!!! They could've controlled at least 20 shares' worth of male listening I'm guessing, and that's before even counting WMKC.
Another angle to all of this that I would love to know - does the supposed 97.5 deal between NBI and MIdwestern expressly prohibit NBI from selling 98.9 to Black Diamond, or for that matter, even 94.3?
Had Black Diamond acquired 97.5, they very likely would've flipped one of their incumbent TC area signals to Country, I suspect.
So, not only does the Midwestern/NBI deal block Black Diamond from becoming a more relevant sales player in the Grand Traverse Region, but it guarantees WTCM-FM's continued stranglehold on the Country audience in the southern half of the market!