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Fall 2020 Nielsen ratings for Lansing - where did all the listening go???

Discussion pertaining to Lansing, Jackson, Owosso, and all areas from Alma to Hillsdale
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MWmetalhead
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Fall 2020 Nielsen ratings for Lansing - where did all the listening go???

Post by MWmetalhead » Wed Jan 20, 2021 8:15 pm

Looks like more & more people are abandoning traditional AM/FM radio. Perhaps online streaming & smart device listenership to local stations is reported separately and not combined with the over-the-air score?

97.5 Now FM just posted its poorest result in many years.

Duke FM also had a poor showing.

WLMI appears to be eating into WMMQ's numbers (mission accomplished). Stacks 92.1 isn't faring too great but at least is outperforming the reprehensibly bad format that preceded it! The numbers are at least moving in the right direction.


https://ratings.radio-online.com/content/arb195



Qs23
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Re: Fall 2020 Nielsen ratings for Lansing - where did all the listening go???

Post by Qs23 » Thu Jan 21, 2021 5:14 am

Did I really just add all those up and only get 54?



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audiophile
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Re: Fall 2020 Nielsen ratings for Lansing - where did all the listening go???

Post by audiophile » Thu Jan 21, 2021 5:51 pm

So 46% is other undocumented stations?


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