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Digital subchannels

Discussion pertaining to the Tri-Cities, Flint, Mt. Pleasant, and Bad Axe
sinklair
Posts: 2209
Joined: Sun Dec 08, 2019 11:59 am

Digital subchannels

Post by sinklair » Wed Jun 09, 2021 4:19 am

25-66 owner Sinclair Broadcasting continues to push its free over the air digital subchannels, like Comet, Grit, TBD, etc.

https://www.nexttv.com/features/sinclai ... 4%2f7+News

I know there’s an audience for these channels, we get calls into the station from time to time (especially when there’s audio issues, etc)

What I question is the business model. First, these stations are pass throughs, meaning 25-66 isn’t technically able to add commercial insertion. That could be solved down the road. However, would the amount made on commercials for a very low rated diginet surpass the amount stations charge cable and satellite providers for retransmission agreements and the likely declining ratings that would result?

I know 5 & 12 have similar options, so this expansion in digital subchannels could impact the financial bottom lines of local TV stations.



paul8539
Posts: 1108
Joined: Fri Dec 10, 2004 5:20 pm

Re: Digital subchannels

Post by paul8539 » Tue Jun 15, 2021 7:15 pm

There may be an audience for some subchannels, but not for others. MeTV, GRIT, H&I, Comet, yes. Stadium, Spanish, no. Maybe TBD, Court, Mystery. How about Decades and AntennaTV instead?



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