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Sinclair Headline News on CW46

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sinklair
Posts: 685
Joined: Sun Dec 08, 2019 11:59 am

Sinclair Headline News on CW46

Post by sinklair » Wed Jun 17, 2020 8:59 pm

From the brainiacs in Baltimore...

Sinclair is launching a new National morning newscast that will air on its CW stations, including WBSF.

http://sbgi.net/pr-news/sinclair-broadc ... be-filled/

So when will this new newscast air? 6-9am... in direct competition to NBC25 Today and Fox66 Mornings. So our “ratings challenged” morning show is getting more competition... but this time from our own company.

And does anyone wonder why Sinclair is constantly ranked as one of the worst broadcasting companies to work for???

Rachelle and Leslie should start polishing their resumes. It won’t be long before Sinclair downsizes 25-66 staff and replaces local morning news with this crap.



lovinlife101
Posts: 4992
Joined: Fri Jul 08, 2011 11:53 am

Re: Sinclair Headline News on CW46

Post by lovinlife101 » Wed Jun 17, 2020 9:03 pm

They’re white. They have nothing to worry about.



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MWmetalhead
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Joined: Sun Oct 31, 2004 11:23 am

Re: Sinclair Headline News on CW46

Post by MWmetalhead » Wed Jun 17, 2020 9:32 pm

Very few viewers are going to waste their time with an out of market national newscast on a CW affiliate.


Caroline Beasley is ruining WRIF. What a bitch!!!

DAC
Posts: 415
Joined: Wed Feb 16, 2005 5:43 pm

Re: Sinclair Headline News on CW46

Post by DAC » Wed Jun 17, 2020 11:31 pm

MWmetalhead wrote:
Wed Jun 17, 2020 9:32 pm
Very few viewers are going to waste their time with an out of market national newscast on a CW affiliate.
I think you are right. Heck, most of the people I know don't bother with CW at all, except when a repeat of Seinfeld is on.



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rugratsonline
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Re: Sinclair Headline News on CW46

Post by rugratsonline » Wed Jun 17, 2020 11:39 pm

MWmetalhead wrote:
Wed Jun 17, 2020 9:32 pm
Very few viewers are going to waste their time with an out of market national newscast on a CW affiliate.
Could have been worse -- it could have been an in-market CW newscast produced out-of-market (WKBD).



sinklair
Posts: 685
Joined: Sun Dec 08, 2019 11:59 am

Re: Sinclair Headline News on CW46

Post by sinklair » Wed Jun 17, 2020 11:41 pm

MW: correct. But if no one is going to tune into an out of market National morning newscast that will likely get no significant ratings, then why do it at all? It’s not like the syndicated program costs at 6-9am are that significant. Very few advertisers will choose a non-local news program (typically stations look to more LOCAL news in political years to capitalize on more political ads... which this approach won’t help with.) By affiliation agreement, NBC stations like WEYI need to provide a newscast as the lead in to the Today Show. There is significant payroll costs for an anchor, meteorologist, reporter, executive producer, newscast producers, editor, photographer, directors, etc. In all the years WEYI has been in the morning news game, they haven’t made a dent in 5 or 12’s ratings. Most think this will be a way for Sinclair to have an option for morning news commitments at underperforming stations like WEYI and reduce overhead costs.



MasterB
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Location: Kalamazoo

Re: Sinclair Headline News on CW46

Post by MasterB » Thu Jun 18, 2020 9:49 pm

Isn't going to do well since it will only be on Sinclair's CW's & MyNet TV and also on Sinclair's Stirr streaming service.


Go Pistons, Let's Go Redwings.

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