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Mid-Michigan Now

Discussion pertaining to the Tri-Cities, Flint, Mt. Pleasant, and Bad Axe
Realist
Posts: 240
Joined: Wed Dec 13, 2006 10:36 pm
Location: Northern Michigan

Re: Mid-Michigan Now

Post by Realist » Tue Nov 12, 2019 6:13 pm

organman95 wrote:
Tue Nov 12, 2019 8:20 am
Not much of a difference from previous from what I can tell. Except for the opening. I like that.
Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.


Blue wave for Biden!!!

lovinlife101
Posts: 4980
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Tue Nov 12, 2019 9:01 pm

Isn’t the point of promotion and advertising to differentiate from your competition?

Saying your product or service is available on various screens is overstating the obvious.



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Herm
Posts: 100
Joined: Thu Jan 26, 2006 10:31 am
Location: Waterford, MI

Re: Mid-Michigan Now

Post by Herm » Wed Nov 13, 2019 7:09 am

Realist wrote:
Tue Nov 12, 2019 6:13 pm
organman95 wrote:
Tue Nov 12, 2019 8:20 am
Not much of a difference from previous from what I can tell. Except for the opening. I like that.
Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.
I think “UpNorth Live” was started while they were still owned by Barrington.



lovinlife101
Posts: 4980
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Wed Nov 13, 2019 10:45 am

The Mid-Michigan Now promos are pedestrian. (Adjective, not noun, look it up.)

“We give you the who, what, when, where, why and how. On your screen. On your schedule. No appointment necessary.”

This is like Coca-Cola saying, “We give you hydration and high fructose corn syrup. Drink it on your schedule at any location.”

I guess this passes for “branding” nowadays. “Look at us! We do the news just like we always have. Nothing new. Nothing different from our competitors. We are promoting water being wet. We don’t promote talent anymore because the ones you’ve heard of quit or are ‘semi-retired.’”



organman95
Posts: 272
Joined: Mon Aug 31, 2015 9:49 pm

Re: Mid-Michigan Now

Post by organman95 » Wed Nov 13, 2019 2:01 pm

Herm wrote:
Wed Nov 13, 2019 7:09 am
Realist wrote:
Tue Nov 12, 2019 6:13 pm
organman95 wrote:
Tue Nov 12, 2019 8:20 am
Not much of a difference from previous from what I can tell. Except for the opening. I like that.
Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.
I think “UpNorth Live” was started while they were still owned by Barrington.
I don't think so. If memory serves, it was right after Sinclair bought the stations.



lovinlife101
Posts: 4980
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Fri Nov 15, 2019 6:42 am

You may be right, orgasmman. However, “ConnectMidMichigan” was used at one time from Hotrod Harris’ semi-retired station.



organman95
Posts: 272
Joined: Mon Aug 31, 2015 9:49 pm

Re: Mid-Michigan Now

Post by organman95 » Fri Nov 15, 2019 8:23 am

Well, I made an error... UpNorthLive DID come about with Barrington. I was referring to the 6:30 29&8 UpNorthLive News, which was after Sinclair bought the stations. I *think* it was called "UpNorthLive News on 29&8" or something like that.



lovinlife101
Posts: 4980
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Tue Dec 10, 2019 12:43 am

organman95 wrote:
Fri Nov 15, 2019 8:23 am
Well, I made an error... UpNorthLive DID come about with Barrington. I was referring to the 6:30 29&8 UpNorthLive News, which was after Sinclair bought the stations. I *think* it was called "UpNorthLive News on 29&8" or something like that.
“Mid-Michigan Now” is an attempt to build a brand if and when broadcast television news becomes unprofitable and goes away. Then, online only would be the format.

That, and when half-empty Christmas concerts that used to be free are charging $15 a person.



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Herm
Posts: 100
Joined: Thu Jan 26, 2006 10:31 am
Location: Waterford, MI

Re: Mid-Michigan Now

Post by Herm » Tue Dec 10, 2019 7:44 am

organman95 wrote:
Fri Nov 15, 2019 8:23 am
Well, I made an error... UpNorthLive DID come about with Barrington. I was referring to the 6:30 29&8 UpNorthLive News, which was after Sinclair bought the stations. I *think* it was called "UpNorthLive News on 29&8" or something like that.
It happens.
I believe they started Up North Live around the same time that NBC25 switched to ConnectMidMichigan which, BTW, is one of the worst web addresses EVER.
What’s funny is, according to my Facebook page, I worked for Mid-Michigan Now for about 9 years. Funny... I thought it was Newscenter 25.



organman95
Posts: 272
Joined: Mon Aug 31, 2015 9:49 pm

Re: Mid-Michigan Now

Post by organman95 » Tue Dec 10, 2019 8:38 am

Herm wrote:
Tue Dec 10, 2019 7:44 am
It happens.
I believe they started Up North Live around the same time that NBC25 switched to ConnectMidMichigan which, BTW, is one of the worst web addresses EVER.
What’s funny is, according to my Facebook page, I worked for Mid-Michigan Now for about 9 years. Funny... I thought it was Newscenter 25.
Was it Newscenter 25 up to that point?



sinklair
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Joined: Sun Dec 08, 2019 11:59 am

Re: Mid-Michigan Now

Post by sinklair » Tue Dec 10, 2019 8:47 am

Other than a lame name and logo change —and some staff departures — it’s the same crappy product Sinclair has always produced. That’s why these stations will remain in last place until Sinclair replaces the joke of its Flint GM and his lackey department heads... including the do-nothing News Director and the “Ass”istant GM aka Promotions Director.



lovinlife101
Posts: 4980
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Tue Dec 10, 2019 10:09 am

sinklair wrote:
Tue Dec 10, 2019 8:47 am
Other than a lame name and logo change —and some staff departures — it’s the same crappy product Sinclair has always produced. That’s why these stations will remain in last place until Sinclair replaces the joke of its Flint GM and his lackey department heads... including the do-nothing News Director and the “Ass”istant GM aka Promotions Director.
They’re promoting it with “Two stations, one news team.” Is that supposed to make it look like two well-staffed news teams coming together? We know that’s not the case. Is it supposed to mean “The smallest news staff for one station, why name make it two stations?” That’s the case. Just 16 combined anchors and reporters. 15 and a half actually with the semi-retired one. That’s the lowest number among all the stations.



sinklair
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Joined: Sun Dec 08, 2019 11:59 am

Re: Mid-Michigan Now

Post by sinklair » Tue Dec 10, 2019 9:32 pm

The GM and Sinclair corporate only cares about reducing expenses and maximizing profits. They won’t pay employees more than a 1.5% performance increase. Instead, the GM will spend money on his pet projects and lame “employee morale” activities (derided internally as f-off Friday’s) like grilled cheese sandwiches, ice cream. Easter egg hunts, etc) Oh, but the GM definitely gets his year end bonus! Screw the little guy struggling to make ends meet.



lovinlife101
Posts: 4980
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Wed Dec 11, 2019 6:45 am

sinklair wrote:
Tue Dec 10, 2019 9:32 pm
The GM and Sinclair corporate only cares about reducing expenses and maximizing profits. They won’t pay employees more than a 1.5% performance increase. Instead, the GM will spend money on his pet projects and lame “employee morale” activities (derided internally as f-off Friday’s) like grilled cheese sandwiches, ice cream. Easter egg hunts, etc) Oh, but the GM definitely gets his year end bonus! Screw the little guy struggling to make ends meet.
I’ve been saying this for quite some time, but only in the last few months has anyone began saying it too.

People were actually defending the cheese sandwiches, food trucks, and wages. Seems like reality has settled in.



sinklair
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Re: Mid-Michigan Now

Post by sinklair » Wed Dec 11, 2019 7:36 am

People internally have been complaining about the horrible wages for some time now. Morale is bad at 25-66. That’s why Jennifer Profit, Drew Moore, Veronica Meadows, Joel Feick, Jamie Kagol, Femi Redwood and others either left or were released to cut salaries even further. Ratings are flat. So for the GM to make his bonus, he’s cutting expenses in the news department. There used to be a time when the station thought it could compete with 12 and 5 from a quality standpoint. Now we just laugh behind the GM, HR and News Director’s backs when they hold mandated staff morale improvement meetings. Pass the grilled cheese sandwich and a collection bucket.



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