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Mid-Michigan Now

Discussion pertaining to the Tri-Cities, Flint, Mt. Pleasant, and Bad Axe
Realist
Posts: 230
Joined: Wed Dec 13, 2006 10:36 pm
Location: Northern Michigan

Re: Mid-Michigan Now

Post by Realist » Tue Nov 12, 2019 6:13 pm

organman95 wrote:
Tue Nov 12, 2019 8:20 am
Not much of a difference from previous from what I can tell. Except for the opening. I like that.
Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.



lovinlife101
Posts: 2902
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Tue Nov 12, 2019 9:01 pm

Isn’t the point of promotion and advertising to differentiate from your competition?

Saying your product or service is available on various screens is overstating the obvious.



User avatar
Herm
Posts: 74
Joined: Thu Jan 26, 2006 10:31 am
Location: Waterford, MI

Re: Mid-Michigan Now

Post by Herm » Wed Nov 13, 2019 7:09 am

Realist wrote:
Tue Nov 12, 2019 6:13 pm
organman95 wrote:
Tue Nov 12, 2019 8:20 am
Not much of a difference from previous from what I can tell. Except for the opening. I like that.
Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.
I think “UpNorth Live” was started while they were still owned by Barrington.



lovinlife101
Posts: 2902
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Wed Nov 13, 2019 10:45 am

The Mid-Michigan Now promos are pedestrian. (Adjective, not noun, look it up.)

“We give you the who, what, when, where, why and how. On your screen. On your schedule. No appointment necessary.”

This is like Coca-Cola saying, “We give you hydration and high fructose corn syrup. Drink it on your schedule at any location.”

I guess this passes for “branding” nowadays. “Look at us! We do the news just like we always have. Nothing new. Nothing different from our competitors. We are promoting water being wet. We don’t promote talent anymore because the ones you’ve heard of quit or are ‘semi-retired.’”



organman95
Posts: 226
Joined: Mon Aug 31, 2015 9:49 pm

Re: Mid-Michigan Now

Post by organman95 » Wed Nov 13, 2019 2:01 pm

Herm wrote:
Wed Nov 13, 2019 7:09 am
Realist wrote:
Tue Nov 12, 2019 6:13 pm
organman95 wrote:
Tue Nov 12, 2019 8:20 am
Not much of a difference from previous from what I can tell. Except for the opening. I like that.
Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.
I think “UpNorth Live” was started while they were still owned by Barrington.
I don't think so. If memory serves, it was right after Sinclair bought the stations.



lovinlife101
Posts: 2902
Joined: Fri Jul 08, 2011 11:53 am

Re: Mid-Michigan Now

Post by lovinlife101 » Fri Nov 15, 2019 6:42 am

You may be right, orgasmman. However, “ConnectMidMichigan” was used at one time from Hotrod Harris’ semi-retired station.



organman95
Posts: 226
Joined: Mon Aug 31, 2015 9:49 pm

Re: Mid-Michigan Now

Post by organman95 » Fri Nov 15, 2019 8:23 am

Well, I made an error... UpNorthLive DID come about with Barrington. I was referring to the 6:30 29&8 UpNorthLive News, which was after Sinclair bought the stations. I *think* it was called "UpNorthLive News on 29&8" or something like that.



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