Mid-Michigan Now

[Realist]

Not much of a difference from previous from what I can tell. Except for the opening. I like that.

Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.

[lovinlife101]

Isn’t the point of promotion and advertising to differentiate from your competition?

Saying your product or service is available on various screens is overstating the obvious.

[Herm]

Not much of a difference from previous from what I can tell. Except for the opening. I like that.

Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.

I think “UpNorth Live” was started while they were still owned by Barrington.

[lovinlife101]

The Mid-Michigan Now promos are pedestrian. (Adjective, not noun, look it up.)

“We give you the who, what, when, where, why and how. On your screen. On your schedule. No appointment necessary.”

This is like Coca-Cola saying, “We give you hydration and high fructose corn syrup. Drink it on your schedule at any location.”

I guess this passes for “branding” nowadays. “Look at us! We do the news just like we always have. Nothing new. Nothing different from our competitors. We are promoting water being wet. We don’t promote talent anymore because the ones you’ve heard of quit or are ‘semi-retired.’”

[organman95]

Not much of a difference from previous from what I can tell. Except for the opening. I like that.

Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.

I think “UpNorth Live” was started while they were still owned by Barrington.

I don't think so. If memory serves, it was right after Sinclair bought the stations.

[lovinlife101]

You may be right, orgasmman. However, “ConnectMidMichigan” was used at one time from Hotrod Harris’ semi-retired station.

[organman95]

Well, I made an error... UpNorthLive DID come about with Barrington. I was referring to the 6:30 29&8 UpNorthLive News, which was after Sinclair bought the stations. I *think* it was called "UpNorthLive News on 29&8" or something like that.