Thinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.organman95 wrote: ↑Tue Nov 12, 2019 8:20 amNot much of a difference from previous from what I can tell. Except for the opening. I like that.
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Mid-Michigan Now
Re: Mid-Michigan Now
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Re: Mid-Michigan Now
Isn’t the point of promotion and advertising to differentiate from your competition?
Saying your product or service is available on various screens is overstating the obvious.
Saying your product or service is available on various screens is overstating the obvious.
Re: Mid-Michigan Now
I think “UpNorth Live” was started while they were still owned by Barrington.Realist wrote: ↑Tue Nov 12, 2019 6:13 pmThinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.organman95 wrote: ↑Tue Nov 12, 2019 8:20 amNot much of a difference from previous from what I can tell. Except for the opening. I like that.
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Re: Mid-Michigan Now
The Mid-Michigan Now promos are pedestrian. (Adjective, not noun, look it up.)
“We give you the who, what, when, where, why and how. On your screen. On your schedule. No appointment necessary.”
This is like Coca-Cola saying, “We give you hydration and high fructose corn syrup. Drink it on your schedule at any location.”
I guess this passes for “branding” nowadays. “Look at us! We do the news just like we always have. Nothing new. Nothing different from our competitors. We are promoting water being wet. We don’t promote talent anymore because the ones you’ve heard of quit or are ‘semi-retired.’”
“We give you the who, what, when, where, why and how. On your screen. On your schedule. No appointment necessary.”
This is like Coca-Cola saying, “We give you hydration and high fructose corn syrup. Drink it on your schedule at any location.”
I guess this passes for “branding” nowadays. “Look at us! We do the news just like we always have. Nothing new. Nothing different from our competitors. We are promoting water being wet. We don’t promote talent anymore because the ones you’ve heard of quit or are ‘semi-retired.’”
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Re: Mid-Michigan Now
I don't think so. If memory serves, it was right after Sinclair bought the stations.Herm wrote: ↑Wed Nov 13, 2019 7:09 amI think “UpNorth Live” was started while they were still owned by Barrington.Realist wrote: ↑Tue Nov 12, 2019 6:13 pmThinking it’s a Sinclair mandated thing given the “UpNorth Live” at their 7&4 stations in Traverse City.organman95 wrote: ↑Tue Nov 12, 2019 8:20 amNot much of a difference from previous from what I can tell. Except for the opening. I like that.
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Re: Mid-Michigan Now
You may be right, orgasmman. However, “ConnectMidMichigan” was used at one time from Hotrod Harris’ semi-retired station.
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Re: Mid-Michigan Now
Well, I made an error... UpNorthLive DID come about with Barrington. I was referring to the 6:30 29&8 UpNorthLive News, which was after Sinclair bought the stations. I *think* it was called "UpNorthLive News on 29&8" or something like that.