WTRV 100.5 playlist tweak

[ChrisWL1980]

It looks like The River has shifted from Soft AC to Mainstream AC. They' appear to be airing Townsquare's corporate AC format, as their playlist matches that of 99.1 WFMK.
This makes me wonder if M.W.'s idea about 95.7 going Country (and the rumbles about 107.3 returning to Sports) is about to come true?

[48125er]

I've noticed that too the past few days, i liked them a lot when they played songs other stations havent for years, I guess theres 106.5 now for that.

[MWmetalhead]

Good eyes (and ears), Chris!

Will be interesting to see if this pattern continues into the work week.

I suppose another option could be 95.7 going full blown CHR, but I believe a flip to country is more likely.

[ChrisWL1980]

Whatever happens, I have a very sneaky suspicion 95.7's nearly 60-year history of playing some kind of pop/rock format (dating back to WZZM-FM) is about to end. I would almost bet my life on Country being the new format. I don't think a third CHR in the market makes sense. That pie is getting smaller and smaller while Country is still doing well.
In fact, I wouldn't be surprised to see Cumulus shift 105.3 to Hot AC or Adult CHR. They're not far from that anyway. And it would allow them to keep a 30/40-female-friendly station in their cluster if they do indeed kill off Blunder.
Whether they tweak or stay the course, 105.3 stands to benefit from this change, and certainly Star 105.7 too. The loss of the old River format could even benefit Big 101.3 and even WFGR to an extent, not to mention WCSG and the other CCMs.

[MWmetalhead]

I will note 100.5 has used a similar playlist in the past. I do not recall if the one back then was a mirror image of WCRZ and/or WFMK.

100.5 then pivoted back to Soft AC perhaps a couple years ago? I am unsure on the timing.