Acceptable registrations in the queue through May 6 at 7:00p ET have now been activated. Enjoy! -M.W.
Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619
Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619
December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
- MWmetalhead
- Site Admin
- Posts: 12176
- Joined: Sun Oct 31, 2004 11:23 am
December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
Gen Z and millennial listeners simply don't use radio very often for music when they are not commuting, unless they are listening to their favorite morning show.
I cannot remember the last time WSNX was in the upper 3's in ages 12+! I want to say it was in the early 90's, when the station was still based in Muskegon and known as 104.5 Sunny FM. They've had a number of surveys where they finished in the 4's in the past 20 years, but I'm pretty certain they've previously never failed to crack a 4 share during that time. Wow.
Other highlights:
- Newsradio WOOD edges out B93 for top honors;
- Michigan Radio WVGR remains near record high levels;
- Christmas music helped both Star 105.7 (who saw a nice surge) and 100.5 The River;
- WFGR is doing well once again; sister station WLHT saw one of its worst books of the past decade;
- Big 101.3 is getting tiny ratings;
- Thunder 107.3 remains an abject dumpster fire. The combined share of 94.5 & 107.3 is substantially lower now than it was prior to the format changes.
- ESPN 96.1's ratings are also in the dirt, but Thunder 107.3's performance (given its very mainstream music format) is the most embarrassing of the bunch.
- No one is listening to the Ticket.
https://ratings.radio-online.com/content/arb127
I cannot remember the last time WSNX was in the upper 3's in ages 12+! I want to say it was in the early 90's, when the station was still based in Muskegon and known as 104.5 Sunny FM. They've had a number of surveys where they finished in the 4's in the past 20 years, but I'm pretty certain they've previously never failed to crack a 4 share during that time. Wow.
Other highlights:
- Newsradio WOOD edges out B93 for top honors;
- Michigan Radio WVGR remains near record high levels;
- Christmas music helped both Star 105.7 (who saw a nice surge) and 100.5 The River;
- WFGR is doing well once again; sister station WLHT saw one of its worst books of the past decade;
- Big 101.3 is getting tiny ratings;
- Thunder 107.3 remains an abject dumpster fire. The combined share of 94.5 & 107.3 is substantially lower now than it was prior to the format changes.
- ESPN 96.1's ratings are also in the dirt, but Thunder 107.3's performance (given its very mainstream music format) is the most embarrassing of the bunch.
- No one is listening to the Ticket.
https://ratings.radio-online.com/content/arb127
Morgan Wallen is a piece of garbage.
-
- Posts: 398
- Joined: Mon Dec 06, 2004 6:36 am
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
I do wonder if "Real Oldies 1480 and 850" WGVU-AM's 1.1 is a high-water mark, since they took up this presentation what, 12 years ago.
I listen to it, as it fits my demographic and I find more songs I want to hear there, versus "The Q" or rimshot classic hit signals. If I am trying to find the Spartans, I would tune in "Big 101.3," but was not there to seek and stay with its music.
Newsradio WOOD AM/FM is something of a misnomer, as there's a negligible amount of content gathering going on there, mostly a dispensation of network sources and WOOD-TV audio repackaging.
I listen to it, as it fits my demographic and I find more songs I want to hear there, versus "The Q" or rimshot classic hit signals. If I am trying to find the Spartans, I would tune in "Big 101.3," but was not there to seek and stay with its music.
Newsradio WOOD AM/FM is something of a misnomer, as there's a negligible amount of content gathering going on there, mostly a dispensation of network sources and WOOD-TV audio repackaging.
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
The 3 music stations Lite, SNX, and Hot are definitely struggling. SNX has lost its identity, Hot never had an identity, and Lite is caught in a bad music cycle in which they don’t “own” any records. Flipping around to all 3 stations and hearing the same Justin Bieber song in a quarter-hour is tiring for the average listener, especially when the content between the records is either weak or non existent. Listeners are turned off...literally.
-
- Posts: 186
- Joined: Tue Apr 18, 2006 9:37 pm
- Location: west michigan
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
The 1.1 that Real Oldies got this time around is not the highest ever or for even the past year. Real Oldies had a 1.6 followed by a 1.3, then a 1.1 in I believe May, June and July of 2020. The highest ratings ever for Real Oldies was a 2 share back in 2015. Not really mixing it up with the Big Boys, but fairly decent numbers for an AM only music station.
-
- Posts: 56
- Joined: Wed Apr 21, 2010 8:12 pm
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
Real Oldies is also now on 95.3 in GR too. Sounds good - should only help!
Not surprising about Mich Radio. It's a full service station with LIVE bodies and real news from 5AM-8PM. Makes a difference.
Not surprising about Mich Radio. It's a full service station with LIVE bodies and real news from 5AM-8PM. Makes a difference.
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
Another stellar performance for the Cumeless stations. What a joke.
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
At least 101.3 sounds better than it did before, 106.1 is tied with a peashooter classic hits station that barely comes into kent county, also hilarious 105.3 is tied with a rap station.
94.5 remains steady.
94.5 remains steady.
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
The Ticket is also tied with:
- WTKG, an AM-only radio station with no translator
- Lansing's NPR member station that barely gets into Kent County
WLCS has a decent signal in parts of Ottawa County, which is in the market.
- WTKG, an AM-only radio station with no translator
- Lansing's NPR member station that barely gets into Kent County
WLCS has a decent signal in parts of Ottawa County, which is in the market.
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
These are long term moves, you can't expect results after just two years. This is part of a long term plan to dominate Grand Rapids.MWmetalhead wrote: ↑Thu Jan 21, 2021 7:07 amThunder 107.3 remains an abject dumpster fire. The combined share of 94.5 & 107.3 is substantially lower now than it was prior to the format changes.
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
Real Oldies: Bob, Bob, Rob, Boboriginalzzmfmjock wrote: ↑Thu Jan 21, 2021 12:59 pmThe 1.1 that Real Oldies got this time around is not the highest ever or for even the past year. Real Oldies had a 1.6 followed by a 1.3, then a 1.1 in I believe May, June and July of 2020. The highest ratings ever for Real Oldies was a 2 share back in 2015. Not really mixing it up with the Big Boys, but fairly decent numbers for an AM only music station.
- MWmetalhead
- Site Admin
- Posts: 12176
- Joined: Sun Oct 31, 2004 11:23 am
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
Gee - the plan seems to be working great so far! (Your country brand withered from a 4.1 share to a 1.1 share.)These are long term moves, you can't expect results after just two years. This is part of a long term plan to dominate Grand Rapids.
A continuous loop of dog farts on a 50 kW signal can probably fetch a 1.1 share.
Even the abortion known as Young Country 96 earned better numbers than that, and they had three other country signals with which to compete for ears (B93, WCUZ and WMUS).
Morgan Wallen is a piece of garbage.
Re: December Nielsen #'s for G.R. - worst book in nearly 30 years for WSNX!
There's got to be some type of housecleaning at Cumulus soon, right? There were already rumors they were courting a new OM pre-covid and this may be one of their worst collective books in history. Are they waiting until things return to some normalcy to finally pull the trigger?
In life when I have decisions to make I always think to myself, What Would Scott Hall Do?
Then I buy a bunch of cheap booze and drink myself to sleep.
Then I buy a bunch of cheap booze and drink myself to sleep.