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Nielsen Leaving BC

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
Qs23
Posts: 13
Joined: Thu Nov 01, 2018 1:06 pm

Nielsen Leaving BC

Post by Qs23 » Mon Jul 27, 2020 12:52 pm

http://www.insideradio.com/free/nielsen ... a569d.html

Who's it going to hurt more? Townsquare or Midwest?



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MWmetalhead
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Joined: Sun Oct 31, 2004 11:23 am

Re: Nielsen Leaving BC

Post by MWmetalhead » Mon Jul 27, 2020 8:01 pm

None of the above. They are probably leaving because too few parties are willing to pay for the comprehensive ratings data.

Marquette County has far more local radio stations than Calhoun County, and they seem to function just fine despite not being a surveyed market.


Caroline Beasley is ruining WRIF. What a bitch!!!

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TC Talks
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Joined: Wed Oct 26, 2005 2:41 am

Re: Nielsen Leaving BC

Post by TC Talks » Mon Jul 27, 2020 10:07 pm

MWmetalhead wrote:
Mon Jul 27, 2020 8:01 pm
None of the above. They are probably leaving because too few parties are willing to pay for the comprehensive ratings data.

Marquette County has far more local radio stations than Calhoun County, and they seem to function just fine despite not being a surveyed market.
I thought Marquette was using another Survey Company.


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ftballfan
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Joined: Thu Sep 17, 2009 6:38 pm

Re: Nielsen Leaving BC

Post by ftballfan » Tue Jul 28, 2020 8:22 am

Nielsen should have just merged Kalamazoo and Battle Creek into one market



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