All accepted registrations through September 21 at 9:30a ET have been activated. Thank you! -M.W.

Please note: Terms of Use have been amended effective June 9, 2019. Make sure you are aware of the new rules! Please visit this thread for details: viewtopic.php?f=16&t=30571

All user accounts that have been inactive since January 1, 2017 have been expunged. If you are one of these users and wish to submit a new post, please re-register. Thank you.

Fall 2018 Nielsen Audio #'s for Grand Rapids

Discussion pertaining to Grand Rapids, Kalamazoo, Muskegon, Battle Creek, Big Rapids, and Michiana
User avatar
MWmetalhead
Site Admin
Posts: 4948
Joined: Sun Oct 31, 2004 11:23 am

Fall 2018 Nielsen Audio #'s for Grand Rapids

Post by MWmetalhead » Thu Jan 10, 2019 7:13 pm

Headlines:
- Rover ain't so glorious; WBFX's 12+ ratings hit new all-time low.
- WLAV dips but not by a ton
- WSNX surges to return to first place
- WHTS ratings are in the toilet (SNX kicked their ass by a massive 3:1 margin)
- Secular Christmas music generates little if any ratings bounce

First things first, I was completely wrong about Mojo in the Morning's ratings potential in G.R. but completely right about Rover on WBFX. WSNX is soaring high; WBFX is at an all-time low. I think WBFX's 1.2 share might be the worst AQH share in the history of the station, dating all the way back to Mellow 101.

The fact WBFX's ratings continue to sink even as WLAV operates on reduced power should be absolutely alarming to everyone at iHeart.

105.3 Hot FM is losing and losing badly. That 2.6 share is their worst result in years, although they came close to a result that shitty maybe 18 months ago. They aren't only taking heat from WSNX. They are also getting scorched by Mix 95.7. WLHT's 5.8 share represents a new high in the Hot AC era of the station.

Whereas All-Christmas stations in other markets - espeically PPM markets - are often to generate a 7, 8 or even 10 share effortlessly, the ratings of Star 105. in fall 2018 were no better than summer, while 100.5 The River improved upon its summer numbers a bit but still finished behind where it did in spring time.

Other notables:
- The Radio-Online site published non-comm results this time! WCSG and WVGR (WUOM) are both forces to be reckoned with, scoring a 5.6 and 4.7, respectively. WGNB scored a 1.6, which is in-line with their norm. Grand Valley State's stations didn't fare so well, with GVU-FM checking in with a 0.8 and GVU-AM checking in with a 0.5.
- Both All-Sports FM stations had terrible showings. Piss poor Red Wings and Pistons teams and uninspiring college football performances from MSU and to a lesser degree U-M likely played a role. Both WBBL and WMAX checked in with a 1.3 share.
- WTKG scored a 0.1 share. Why is this station even on the air?
- For the first time ever, we get a peak at Public Reality Radio's AQH share. They checked in with a 0.3.

https://ratings.radio-online.com/cgi-bin/rol.exe/arb127


Memo to 760 WJR: Your audio sounds like distorted horse shit. FIX IT!!!

option1
Posts: 57
Joined: Thu Nov 24, 2011 10:52 pm

Re: Fall 2018 Nielsen Audio #'s for Grand Rapids

Post by option1 » Thu Jan 10, 2019 11:33 pm

Well MW, you and I have been been on this board for what seems like an eternity discussing just how God awful the programming has been at Hot FM. As SNX surges, you have to wonder when somebody is going to walk into that building and politely say to the staff “ We are getting our asses kicked by WKQI Lite, WKQI part 2, Detroit and Grand Rapids Simulcasted #1 hit music station. It’s an embarrassment, and it’s unacceptable.”

Reality check. Your direct competitor is 6 shares ahead of you in the latest Nielsen and just went #1. At what point does it sink in that something is wrong here.

In the meantime, we see a station like Lite, who had been struggling, turn the corner and have a great fall book. Things that make you go hmmmm.
Last edited by option1 on Fri Jan 11, 2019 5:54 am, edited 3 times in total.



User avatar
48125er
Posts: 587
Joined: Thu Aug 04, 2011 5:50 pm

Re: Fall 2018 Nielsen Audio #'s for Grand Rapids

Post by 48125er » Fri Jan 11, 2019 1:04 am

It's funny yet sad when a mellow Soft AC (100.5) station geared towards for 60+ with a mediocre signal beats a 50kw top 40, even more funny when a 50kw classic rock that can safely reach Lansing is beat by a tiny R&B translator (104.9) TBH with how horrible 101.3 and 96.1 It might actually be smart to put alternative on it, I'd be for Adult variety hits.



Deleted User 12201

Re: Fall 2018 Nielsen Audio #'s for Grand Rapids

Post by Deleted User 12201 » Fri Jan 11, 2019 1:47 pm

Yes, something's got to give here, although I'm wondering if iHeartRadio even really cares...(Cumulus is at least starting to move some chess pieces, so maybe 2019 will indeed be the year things finally change around here.)



User avatar
MWmetalhead
Site Admin
Posts: 4948
Joined: Sun Oct 31, 2004 11:23 am

Re: Fall 2018 Nielsen Audio #'s for Grand Rapids

Post by MWmetalhead » Sat Jan 12, 2019 5:09 pm

After seeing the ratings results in Grand Rapids and Kalamazoo, it is safe to say that West Michigan listeners have Christmas music fatigue.

Hopefully, all local stations start their Christmas music marathons a good three weeks later next year.

RadioInsight reports this was 95.7's best 12+ share since 1998!! It was 104.5's best 12+ share since 2002!


Memo to 760 WJR: Your audio sounds like distorted horse shit. FIX IT!!!

Post Reply Previous topicNext topic