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April Ratings

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
thekman
Posts: 208
Joined: Sat Dec 04, 2004 4:24 pm
Location: Clinton Township

Re: April Ratings

Post by thekman » Sun May 19, 2024 6:24 pm

Paul Richards wrote:
Sat May 18, 2024 12:39 pm
Radiobirdman wrote:
Fri May 17, 2024 8:27 pm
edj wrote:
Thu May 16, 2024 10:40 pm
WJR at 1.7, perhaps an all time low.

Who is fired first?
I still cannot fathom how this station was able to squander its golden history and massive signal with such uncreative and lackluster programming.
WJR does well. They have strong billing numbers. Many advertisers and they hold their own.
Drew has alluded to that a few times on the podcast, that WJR somehow is one the highest-billing stations in town.



Deleted User 16378

Re: April Ratings

Post by Deleted User 16378 » Sun May 19, 2024 6:48 pm

thekman wrote:
Sun May 19, 2024 6:24 pm
Paul Richards wrote:
Sat May 18, 2024 12:39 pm
Radiobirdman wrote:
Fri May 17, 2024 8:27 pm
edj wrote:
Thu May 16, 2024 10:40 pm
WJR at 1.7, perhaps an all time low.

Who is fired first?
I still cannot fathom how this station was able to squander its golden history and massive signal with such uncreative and lackluster programming.
WJR does well. They have strong billing numbers. Many advertisers and they hold their own.
Drew has alluded to that a few times on the podcast, that WJR somehow is one the highest-billing stations in town.
I think M.W. has mentioned this in the past. WWJ does well too.

Majik
Posts: 747
Joined: Fri Sep 20, 2013 3:38 pm

Re: April Ratings

Post by Majik » Sun May 19, 2024 7:26 pm

Paul Richards wrote:
Sun May 19, 2024 6:48 pm
thekman wrote:
Sun May 19, 2024 6:24 pm
Paul Richards wrote:
Sat May 18, 2024 12:39 pm
Radiobirdman wrote:
Fri May 17, 2024 8:27 pm
edj wrote:
Thu May 16, 2024 10:40 pm
WJR at 1.7, perhaps an all time low.

Who is fired first?
I still cannot fathom how this station was able to squander its golden history and massive signal with such uncreative and lackluster programming.
WJR does well. They have strong billing numbers. Many advertisers and they hold their own.
Drew has alluded to that a few times on the podcast, that WJR somehow is one the highest-billing stations in town.
I think M.W. has mentioned this in the past. WWJ does well too.
May just simply be a case of: Old habits die hard.

If the brains at WJR are not embarrassed, I am embarrassed for them. JFC, they finished behind WDET! Numerous graveyard grounds must be unstable with all of the spinning that is going on.

Deleted User 16378

Re: April Ratings

Post by Deleted User 16378 » Sun May 19, 2024 7:32 pm

Majik wrote:
Sun May 19, 2024 7:26 pm
Paul Richards wrote:
Sun May 19, 2024 6:48 pm
thekman wrote:
Sun May 19, 2024 6:24 pm
Paul Richards wrote:
Sat May 18, 2024 12:39 pm
Radiobirdman wrote:
Fri May 17, 2024 8:27 pm
edj wrote:
Thu May 16, 2024 10:40 pm
WJR at 1.7, perhaps an all time low.

Who is fired first?
I still cannot fathom how this station was able to squander its golden history and massive signal with such uncreative and lackluster programming.
WJR does well. They have strong billing numbers. Many advertisers and they hold their own.
Drew has alluded to that a few times on the podcast, that WJR somehow is one the highest-billing stations in town.
I think M.W. has mentioned this in the past. WWJ does well too.
May just simply be a case of: Old habits die hard.

If the brains at WJR are not embarrassed, I am embarrassed for them. JFC, they finished behind WDET! Numerous graveyard grounds must be unstable with all of the spinning that is going on.
What would you do with WJR if you were running that operation? Would you move to FM? Sell The AM signal? Or just leave it in its current state?

Majik
Posts: 747
Joined: Fri Sep 20, 2013 3:38 pm

Re: April Ratings

Post by Majik » Sun May 19, 2024 11:12 pm

Paul Richards wrote:
Sun May 19, 2024 7:32 pm
Majik wrote:
Sun May 19, 2024 7:26 pm
Paul Richards wrote:
Sun May 19, 2024 6:48 pm
thekman wrote:
Sun May 19, 2024 6:24 pm
Paul Richards wrote:
Sat May 18, 2024 12:39 pm
Radiobirdman wrote:
Fri May 17, 2024 8:27 pm
edj wrote:
Thu May 16, 2024 10:40 pm
WJR at 1.7, perhaps an all time low.

Who is fired first?
I still cannot fathom how this station was able to squander its golden history and massive signal with such uncreative and lackluster programming.
WJR does well. They have strong billing numbers. Many advertisers and they hold their own.
Drew has alluded to that a few times on the podcast, that WJR somehow is one the highest-billing stations in town.
I think M.W. has mentioned this in the past. WWJ does well too.
May just simply be a case of: Old habits die hard.

If the brains at WJR are not embarrassed, I am embarrassed for them. JFC, they finished behind WDET! Numerous graveyard grounds must be unstable with all of the spinning that is going on.
What would you do with WJR if you were running that operation? Would you move to FM? Sell The AM signal? Or just leave it in its current state?
Maybe Sports talk would work.

With as much bitching as I see about 97.1, I would think it wouldn’t be hard to siphon off more than a 1.7. They have only ever been challenged by the laughable lame effort by 105.1(?) some ten years ago.

edj
Posts: 2052
Joined: Sun Feb 13, 2022 8:54 pm

Re: April Ratings

Post by edj » Mon May 20, 2024 6:29 am

They would need more play by play rights than just MSU to have a shot at some success. You would have to be local most of the day, and with engaging hosts. People don’t want just local in morning and afternoon drive and national stuff off the bird. Who would you hire?

There’s also the fact it’s on AM.

sizzlechest
Posts: 55
Joined: Mon Apr 24, 2023 1:14 pm

Re: April Ratings

Post by sizzlechest » Mon May 20, 2024 12:16 pm

Paul Richards wrote:
Sun May 19, 2024 7:32 pm
Majik wrote:
Sun May 19, 2024 7:26 pm
Paul Richards wrote:
Sun May 19, 2024 6:48 pm
thekman wrote:
Sun May 19, 2024 6:24 pm
Paul Richards wrote:
Sat May 18, 2024 12:39 pm
Radiobirdman wrote:
Fri May 17, 2024 8:27 pm
edj wrote:
Thu May 16, 2024 10:40 pm
WJR at 1.7, perhaps an all time low.

Who is fired first?
I still cannot fathom how this station was able to squander its golden history and massive signal with such uncreative and lackluster programming.
WJR does well. They have strong billing numbers. Many advertisers and they hold their own.
Drew has alluded to that a few times on the podcast, that WJR somehow is one the highest-billing stations in town.
I think M.W. has mentioned this in the past. WWJ does well too.
May just simply be a case of: Old habits die hard.

If the brains at WJR are not embarrassed, I am embarrassed for them. JFC, they finished behind WDET! Numerous graveyard grounds must be unstable with all of the spinning that is going on.
What would you do with WJR if you were running that operation? Would you move to FM? Sell The AM signal? Or just leave it in its current state?
Funny you brought this up. I listen to two of the shows on WJR (the rest are unlistenable), and I bitch to my wife at how awful the other shows are. She says to me, "what else can they do? Play music? No one listens to AM anymore except old people and radio nuts like you. Whatever change they make, 1.7 is what they'll get, so why bother?"

I don't know if she's right, but I haven't bitched since, cause her retort kind of made sense to me.

User avatar
Radiobirdman
Posts: 37
Joined: Sun Oct 15, 2023 8:25 am

Re: April Ratings

Post by Radiobirdman » Mon May 20, 2024 8:08 pm

sizzlechest wrote:
Mon May 20, 2024 12:16 pm
Paul Richards wrote:
Sun May 19, 2024 7:32 pm
Majik wrote:
Sun May 19, 2024 7:26 pm
Paul Richards wrote:
Sun May 19, 2024 6:48 pm
thekman wrote:
Sun May 19, 2024 6:24 pm
Paul Richards wrote:
Sat May 18, 2024 12:39 pm
Radiobirdman wrote:
Fri May 17, 2024 8:27 pm
edj wrote:
Thu May 16, 2024 10:40 pm
WJR at 1.7, perhaps an all time low.

Who is fired first?
I still cannot fathom how this station was able to squander its golden history and massive signal with such uncreative and lackluster programming.
WJR does well. They have strong billing numbers. Many advertisers and they hold their own.
Drew has alluded to that a few times on the podcast, that WJR somehow is one the highest-billing stations in town.
I think M.W. has mentioned this in the past. WWJ does well too.
May just simply be a case of: Old habits die hard.

If the brains at WJR are not embarrassed, I am embarrassed for them. JFC, they finished behind WDET! Numerous graveyard grounds must be unstable with all of the spinning that is going on.
What would you do with WJR if you were running that operation? Would you move to FM? Sell The AM signal? Or just leave it in its current state?
Funny you brought this up. I listen to two of the shows on WJR (the rest are unlistenable), and I bitch to my wife at how awful the other shows are. She says to me, "what else can they do? Play music? No one listens to AM anymore except old people and radio nuts like you. Whatever change they make, 1.7 is what they'll get, so why bother?"

I don't know if she's right, but I haven't bitched since, cause her retort kind of made sense to me.
Yet WABC has 3.2, KFI has 4.6. Chicago has 3 AM stations in the Nielsen top 10: WBBM, WGN, WSCR. WJR is not fated to have such low numbers, they have earned them.

edj
Posts: 2052
Joined: Sun Feb 13, 2022 8:54 pm

Re: April Ratings

Post by edj » Mon May 20, 2024 10:45 pm

WBBM has a full powered FM. 780 isn’t even promoted during reports. WABC has an FM repeater on Long Island- not sure how much that factors into ratings.

Deleted User 16378

Re: April Ratings

Post by Deleted User 16378 » Tue May 21, 2024 11:14 am

I would simulcast on 96.3 for a few months and have 96.3 become WJR FM. Sell 760 to some religious outfit and that would be it. I'm sure the religious broadcasters can afford whatever the offer is.

User avatar
MWmetalhead
Site Admin
Posts: 12349
Joined: Sun Oct 31, 2004 11:23 am

Re: April Ratings

Post by MWmetalhead » Tue May 21, 2024 1:18 pm

Big market AM stations with 50 kW signals only go for a few million dollars at best these days. Even if Cumulus could get $5 million (unlikely) for unloading 760, the transaction likely would not make financial sense.

Both WJR and WDVD are profitable. Cumulus just recently completed an exchange offer of their senior notes, effectively pushing maturity to 2029. There is no reason for them to panic sell any accretive assets right now.
Morgan Wallen is a piece of garbage.

sizzlechest
Posts: 55
Joined: Mon Apr 24, 2023 1:14 pm

Re: April Ratings

Post by sizzlechest » Tue May 21, 2024 2:42 pm

Paul Richards wrote:
Tue May 21, 2024 11:14 am
I would simulcast on 96.3 for a few months and have 96.3 become WJR FM. Sell 760 to some religious outfit and that would be it. I'm sure the religious broadcasters can afford whatever the offer is.
Oh my gosh this would so awesome. Some kid flips on 96.3 to hear a song by the Beibs, and instead hears to two guys bitching about the government stealing our gas powered cars and forcing us to buy electric. Yep, that's a winner!

User avatar
Radiobirdman
Posts: 37
Joined: Sun Oct 15, 2023 8:25 am

Re: April Ratings

Post by Radiobirdman » Tue May 21, 2024 4:42 pm

edj wrote:
Mon May 20, 2024 10:45 pm
WBBM has a full powered FM. 780 isn’t even promoted during reports. WABC has an FM repeater on Long Island- not sure how much that factors into ratings.
WBBM AM and FM are rated separately by Nielsen, with FM way down the list. In any case, are you trying to argue that WJR's 1.7 share is inevitable regardless of programming decisions made in the past or in the future? WJR's ratings seem particularly anemic for a 50 kW Clear Channel flagship compared to many other cities.

User avatar
MWmetalhead
Site Admin
Posts: 12349
Joined: Sun Oct 31, 2004 11:23 am

Re: April Ratings

Post by MWmetalhead » Tue May 21, 2024 5:02 pm

Radiobirdman wrote:
Tue May 21, 2024 4:42 pm
edj wrote:
Mon May 20, 2024 10:45 pm
WBBM has a full powered FM. 780 isn’t even promoted during reports. WABC has an FM repeater on Long Island- not sure how much that factors into ratings.
WBBM AM and FM are rated separately by Nielsen, with FM way down the list. In any case, are you trying to argue that WJR's 1.7 share is inevitable regardless of programming decisions made in the past or in the future? WJR's ratings seem particularly anemic for a 50 kW Clear Channel flagship compared to many other cities.
780 & 105.9 in Chicago have been reported on a joint basis for a long time. They haven't been listed on a separate basis for years. Remember, 105.9's calls remain WCFS. "WBBM-FM" belongs to their CHR sister station, B96.

I do agree with you that WJR is an underachiever from an AQH share vantage point.
Morgan Wallen is a piece of garbage.

Deleted User 16378

Re: April Ratings

Post by Deleted User 16378 » Tue May 21, 2024 5:13 pm

sizzlechest wrote:
Tue May 21, 2024 2:42 pm
Paul Richards wrote:
Tue May 21, 2024 11:14 am
I would simulcast on 96.3 for a few months and have 96.3 become WJR FM. Sell 760 to some religious outfit and that would be it. I'm sure the religious broadcasters can afford whatever the offer is.
Oh my gosh this would so awesome. Some kid flips on 96.3 to hear a song by the Beibs, and instead hears to two guys bitching about the government stealing our gas powered cars and forcing us to buy electric. Yep, that's a winner!
Oh my gosh, I can’t imagine any kid today even listening to AM or FM radio. All these spoiled brats already have smartphones at the age of 12 (maybe even younger) and they’re streaming Spotify, Pandora or Apple Music. Of course Mommy and Daddy have to make sure that these brats are going to get their way and get that smartphone for them.

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