Acceptable registrations in the queue through March 30 at 9:00a ET have now been activated. Enjoy! -M.W.

Terms of Use have been amended effective October 6, 2019. Make sure you are aware of the new rules! Please visit this thread for details: https://www.mibuzzboard.com/phpBB3/view ... 16&t=48619

98.7 The Breeze Aircheck from 2019

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
stopnswop2
Posts: 3106
Joined: Wed Oct 28, 2015 2:08 pm
Location: Novi, MI
Contact:

98.7 The Breeze Aircheck from 2019

Post by stopnswop2 » Mon Jul 18, 2022 2:29 am

Was going through my YouTube channel and found this. Thought it would be cool to post after 3 years. It's also the only aircheck that exists.



Music is my life.

Deleted User 15840

Re: 98.7 The Breeze Aircheck from 2019

Post by Deleted User 15840 » Fri Jul 22, 2022 8:56 am

Audacy really should've keep 98.7 as The Breeze. What a shame this station is today. Detroit radio is truly boring.



Deleted User 15835

Re: 98.7 The Breeze Aircheck from 2019

Post by Deleted User 15835 » Sat Jul 23, 2022 12:44 am

Longwave wrote:
Fri Jul 22, 2022 8:56 am
Audacy really should've keep 98.7 as The Breeze. What a shame this station is today. Detroit radio is truly boring.
I kind of have to disagree, after Covid hit ratings and ad revenue dropped quite a bit. With 89x going country, the move made sense.



stopnswop2
Posts: 3106
Joined: Wed Oct 28, 2015 2:08 pm
Location: Novi, MI
Contact:

Re: 98.7 The Breeze Aircheck from 2019

Post by stopnswop2 » Sat Jul 23, 2022 9:59 pm

Riff Raff wrote:
Sat Jul 23, 2022 12:44 am
Longwave wrote:
Fri Jul 22, 2022 8:56 am
Audacy really should've keep 98.7 as The Breeze. What a shame this station is today. Detroit radio is truly boring.
I kind of have to disagree, after Covid hit ratings and ad revenue dropped quite a bit. With 89x going country, the move made sense.
They had a 4 something share right before they switched, completely crushing WNIC


Music is my life.

User avatar
48125er
Posts: 305
Joined: Thu Aug 04, 2011 5:50 pm

Re: 98.7 The Breeze Aircheck from 2019

Post by 48125er » Sat Jul 23, 2022 10:52 pm

One of the stupidest moves ever to get ditch breeze



User avatar
MWmetalhead
Site Admin
Posts: 12002
Joined: Sun Oct 31, 2004 11:23 am

Re: 98.7 The Breeze Aircheck from 2019

Post by MWmetalhead » Sat Jul 23, 2022 11:47 pm

The Breeze earned a 4.3 share in its final Nielsen Audio survey. During the early part of COVID, its share briefly sunk into the low/mid 2's.

I completely agree the station shouldn't have been blown up.


Paul Woods reminds me a bit of the Swedish Chef from the Muppets when he speaks!

stopnswop2
Posts: 3106
Joined: Wed Oct 28, 2015 2:08 pm
Location: Novi, MI
Contact:

Re: 98.7 The Breeze Aircheck from 2019

Post by stopnswop2 » Sun Jul 24, 2022 3:08 am

MWmetalhead wrote:
Sat Jul 23, 2022 11:47 pm
The Breeze earned a 4.3 share in its final Nielsen Audio survey. During the early part of COVID, its share briefly sunk into the low/mid 2's.

I completely agree the station shouldn't have been blown up.
Having already beaten WNIC during that period, they would likely have destroyed them for the Christmas ratings too.
What a dumb decision, honestly.

Alt has only been in the high 1's and low 2's


Music is my life.

Deleted User 15840

Re: 98.7 The Breeze Aircheck from 2019

Post by Deleted User 15840 » Sun Jul 24, 2022 9:54 am

The best that Alt 98.7 will ever do is a 2.5, Alternative in Detroit has always been a weak format.



radiofan1974
Posts: 5812
Joined: Fri Dec 11, 2020 1:47 pm

Re: 98.7 The Breeze Aircheck from 2019

Post by radiofan1974 » Sun Jul 24, 2022 8:26 pm

I enjoyed the station as well, was bummed out when it flipped



MotorCityRadioFreak
Posts: 6442
Joined: Wed Jul 29, 2020 6:26 am
Location: Warren, MI

Re: 98.7 The Breeze Aircheck from 2019

Post by MotorCityRadioFreak » Sun Jul 24, 2022 10:29 pm

I didn’t know they were playing Cheryl Crowe. Seems like they were mainly geared to females though. They weren’t really very good at advertising themselves. That’s what cost them I think.


They/them, non-binary and proud.

Remember that “2000 Mules” was concocted by a circus of elephants.
The right needs to stop worry about what’s between people’s legs. Instead, they should focus on what’s between their ears.
Audacity sucks.

Post Reply Previous topicNext topic