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Detroit Nielsen Audio #'s: WOMC #1, WXYT-FM #2, WNIC #3

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
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MWmetalhead
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Detroit Nielsen Audio #'s: WOMC #1, WXYT-FM #2, WNIC #3

Post by MWmetalhead » Thu Feb 24, 2022 6:29 am

(The AQH share ranking for WXYT-FM is based on the 5.5 share it received for OTA listening + the 1.6 share it received from smart device / digital listening.)

https://ratings.radio-online.com/content/arb011
https://radioinsight.com/ratings/detroit/

It will be interesting to see how quickly - or even if - WYCD will be able to break out of its Christmas slump. That 2.9 share is the station's all-time worst AQH share in the PPM era, if I'm not mistaken.

Going the el-cheapo & music intensive route in A.M. drive is perhaps helping Pee-U Country 93.1; their 2.0 share remains lousy but the gap between them and WYCD has narrowed considerably.

Also noteworthy are the big gains for WOMC, WRIF, Channel 955 and WWJ. This could be WOMC's best 6+ performance of all time.

The surges at WOMC and WRIF (WCSX also rose but is in-line with pre-holiday results) appear to be harming 106.7 Fake Wheels.

The other thing that stuck out is how piss poor cume levels were in January! Nielsen is either changed its cume calculation methodology or people are tuning out in droves.


Morgan Wallen is a piece of garbage.

dial-it-in
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Re: Detroit Nielsen Audio #'s: WOMC #1, WXYT-FM #2, WNIC #3

Post by dial-it-in » Thu Feb 24, 2022 7:11 am

I love how WLLZ continues to simply tread water in the mid to low 2's for what...3 years now? You'd think that maybe someone would notice that their choices for the playlist could maybe be a bit better. Looks like theyre happy with those numbers.

armchair pd
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Re: Detroit Nielsen Audio #'s: WOMC #1, WXYT-FM #2, WNIC #3

Post by armchair pd » Thu Feb 24, 2022 7:52 am

YCD using out of market VT hacks outside of am drive ala Fault Fm probably isn't helping either.

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