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WPON - how do they make money?

Discussion pertaining to Detroit, Ann Arbor, Port Huron, and SW Ontario
n8fnr
Posts: 87
Joined: Sat Jan 26, 2019 11:38 am

WPON - how do they make money?

Post by n8fnr » Sun Apr 04, 2021 6:00 pm

Have been listening to WPON when I am driving around and find they play a good mix of music. Have heard songs on there that the other oldies stations do not play.

The only ads I have heard on there is them selling airtime for people that want their own shows. Since they don't seem to sell a lot airtime how do they make money?

Zack S



Gertner
Posts: 136
Joined: Sun Jun 23, 2019 9:27 am

Re: WPON - how do they make money?

Post by Gertner » Sun Apr 04, 2021 7:00 pm

I wonder about the same thing with WDFN towards the end. All their ads were from the Ad Council.



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MWmetalhead
Site Admin
Posts: 11873
Joined: Sun Oct 31, 2004 11:23 am

Re: WPON - how do they make money?

Post by MWmetalhead » Mon Apr 05, 2021 8:02 am

WDFN as a sports station sold no ads locally; the station was bundled with other Fox Sports Radio affiliates around the country by Premiere (a iHM subsidiary) to sell ads nationally across the network. WDFN also made a little bit of income from brokering air time to bible thumpers, self-proclaimed financial gurus, etc.

WPON and its sister, WCXI, are probably barely breaking even or losing money.



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